{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F580c64df-914d-4678-8a73-3fba2750a1c3","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"","title":"Use video to \"Sell\" without \"Selling\"","description":"The saying goes, \u201cPeople love to buy, but they hate to be sold.\u201d\n\nAnd also, \u201cPeople don\u2019t want you to simply understand \u2013 they want to be understood.\u201d\n\nIn this day and age, it\u2019s harder and harder to make that human connection.\n\nWe\u2019re all hiding behind our screens, or bending our necks to look at whatever is passing for news on our phones.\n\nUgh.\n\nSo how do you crack the code?\n\nShow up where people are spending time and stick yourself under their noses!\n\nAnd you do that with videos, and in particular, \u201cgoodwill\u201d videos.\n\nThese are videos that have a teachable moment, some handy advice, or an anecdote that helps people in some way.\n\nBut no one will watch anything unless you build EMPATHY \u2013 and to do that, you have to know your audience, understand what frustrates them and what they desire most, and be able to deliver that teachable moment to assuage their fears, or give them a strategy that they can use.\n\nIn this short video, I explain why it\u2019s so valuable to a) be on video and b) include","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/33e659d2-c2dc-477c-80c6-0106f2ec52c0/809065-1722605494961-1c37084516a6a.jpg"}