{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F589108ce-c419-413d-9c0c-e13eb60fa7f0","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"Bill Guertin: The Sports Sales Trainer the Pro\u2019s Use \u2013 Work in Sports Podcast E133\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/589108ce-c419-413d-9c0c-e13eb60fa7f0\"></iframe>","title":"Bill Guertin: The Sports Sales Trainer the Pro\u2019s Use \u2013 Work in Sports Podcast E133","description":"Want to Work in Sports? Of course you do! Bottom line: If you have sales skills, you'll go far. Bill Guertin is the guy who trains the sales staffs of pro teams around the nation, he knows what teams need and want on staff, and he joins us on this weeks podcast!Hi everybody, I\u2019m Brian Clapp, Director of Content for <a href=\"http://workinsports.com\">WorkinSports.com</a> and this is the <a href=\"https://www.workinsports.com/blog/work-in-sports-podcast/\">Work in Sports podcast.</a>As many of you know, we hosted a Sports Career Accelerator event a few months back in Atlanta. 2 days of intensive learning and exposure to top flight sports teams and orgs in the Atlanta region.<a href=\"https://www.workinsports.com/blog/wp-content/uploads/2018/11/bill-guertin-episode.png\"></a>But let me give you a little behind the scenes. Trust me, it relates to this week\u2019s episode, this isn\u2019t just a trip down memory lane.Day 1. Our first event like this, and to be honest, not exactly my comfort zone \u2013 I\u2019m not always a small talk guy.But I was pretty relaxed because we had a guy on the ground in Atlanta doing all of our logistics and would be essentially shepherding all the guest speakers in place, navigating where we go at what time, Sign ins, swag bags\u2026 he had things covered.So I wake up morning of the event, get a good breakfast at my hotel, get changed up and walk to the event. It\u2019s about 7:30am\u2026things don\u2019t start til 8:30. I\u2019m relaxed and calm because the pressure is not on me.Then I get a text message. Our guy is not just sick\u2026 he\u2019s out. Down and out. Like heading to a clinic because he hasn\u2019t stopped vomiting for a few hours.I\u2019ve been in a few pressure situations over my career, so I don\u2019t exactly panic\u2026but I also don\u2019t feel I have everything I need to succeed which means I\u2019m not exactly comfortable. And then an attendee shows up\u2026 early, very early.Hello Sean Grassi if you are listening.I\u2019m now scrambling to get people checked in, hand out swag, give out badges\u2026 and it\u2019s not the best start in the world.People are filing in, they are in the room we rented, but it\u2019s deathly quiet in there. I\u2019 scrambling in the front of the lobby\u2026.and the vibe is\u2026shall I say, poor.Then I see Bill Guertin come around the corner, one of our guest speakers. He takes one look at me and says\u2026here, I got this, and he walks into the room with our guests.Next thing I know I hear chatter, and laughing, and cavorting and cajoling. Bill came in and just started to own the room.I had a mentor once who said \u2013 leaders change the temperature of the room when they enter. Think about that for a second \u2013 the idea is, everyone can feel a leader when they enter. It\u2019s a changing presence, an attention grabber.Bill has that, and more. Right then I thought, OK, this guy is good, he can control a room with ease\u2026which isn\u2019t easy. Then I started to listen in, then I started to check his resume, then I started to admire.Bill has worked with over 100 professional sports teams to help train their sales staff\u2026 from the Boston Celtics, to the Myrtle Beach Pelicans. Football teams, basketball, baseball, NASCAR, hockey \u2013 if you have a sports event and a sales staff, Bill is the guy to train them.And, lucky us, he\u2019s our guest this week as we dig deeper into the role that comprises a huge percentage of sports employees.Here\u2019s Bill Guertin \u2013 and stay tuned at the end of the show for a special offer from Bill\u2019s company <a href=\"http://isbi360.com\">ISBI</a>Questions for Sales Trainer Bill Guertin:Listen to the episode for the answers!1: You\u2019ve been in the sales game since 1992 \u2013 specifically in sports sales since 2004 \u2013 you are truly the expert in the field having worked with over 100 professional sports teams. I\u2019ll make the first questions really simple\u2026or complex in it\u2019s simplicity, you decide\u2026 why sales? Why has sales been your calling?2: What I think I\u2019m most impressed with about you, and there are many things, but I know how difficult it can be to get in with pro teams as an outside resource.","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/03b8d645-df83-41e9-acbe-709c9f0006eb/bill-guertin-episode-300x300.png"}