{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F5a3c7234-62e5-4692-9e04-776eeaa9c48d","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"","title":"Ep11 Sales Kickoffs - What\u2019s the Return?","description":"Welcome to the Inside Sales Enablement Podcast, Episode #11\r\nMany sales enablement leaders are responsible for some (or all) of their company's sales kickoff. When it comes to adding the right value and ensuring a return on investment, it's important to view the kickoff from the lens of your customer -- the sales leadership team.\r\nIn this episode, Brian and Scott revisit some research Brian did while he was at Forrester, and shed color on what we've learned since then about the good, bad, and ugly of sales kickoffs and what executives are getting for their investment. The key finding of the research? \r\nThere are 3 reasons why sales kickoffs exist. To launch, improve rep skills, or evolve the sales team. Find out more by listening to this edition of Inside Sales Enablement. \r\nThis podcast will help you rethink sales kickoffs. \r\n* Does your company create an overall plan with a planning cycle starting in August, or do you do most of the work in December or January? \r\n* Can you quantify the economic value of the sales kickoff? \r\n* Do you have a 30-60-90 plan post kickoff? \r\n\r\nJoin us at https://www.OrchestrateSales.com/podcast/ to collaborate with peers, join Insider Nation, participate in the conversation and be part of the continued elevation of the profession.","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/dbdcc64a-10b9-4ed8-a36b-a413d38ae8e5/11.png"}