{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F5a9581cc-4a41-49b7-81e6-dbe2313461fc","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"Interview | Clarity isn\u2018t Certainty with David Tofilon\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/5a9581cc-4a41-49b7-81e6-dbe2313461fc\"></iframe>","title":"Interview | Clarity isn\u2018t Certainty with David Tofilon","description":"<p class=\"p1\">To kick off our season\u2019s theme of \u201cStory\u201d we talk with Storybrand Certified Guide/marketing/branding guru David Tofilon. David is a kind, wise, soul who provides some profound insight into unpacking our stories.\u00a0</p>\n<p class=\"p2\">\u00a0</p>\n<p class=\"p1\">1:15 - David describes himself in 3 words</p>\n<p class=\"p1\">3:30 - What is a Storybrand Certified Guide and what does it have to this podcast?\u00a0</p>\n<p class=\"p1\">4:30 - An overview of a \u201cbrand script\u201d</p>\n<p class=\"p1\">6:45 - Re: aspirational identity and how it\u2019s not an outcome or a destination</p>\n<p class=\"p1\">10:10 - Why is it important for someone to know their story?\u00a0</p>\n<p class=\"p1\">13:15 - What happens when people live an unhealthy/unhelpful story.\u00a0</p>\n<p class=\"p1\">15:45 - Brandscript - After aspirational identity, there is character want. Then we encounter the PROBLEM [external, internal, philosophical]</p>\n<p class=\"p1\">19:15 - Understanding your story\u2019s problem enneagramatically.\u00a0</p>\n<p class=\"p1\">22:00 - Abram and Drew riff on ego, polarity, and our story\u2019s problem.\u00a0</p>\n<p class=\"p1\">25:45 - Creek\u2019s experience with this as a Type 4.</p>\n<p class=\"p1\">30:00 - When the \u201cwolf\u201d catches up to us.\u00a0</p>\n<p class=\"p1\">33:00 - Moving beyond the problem of our stories, what comes next? [Hint: it\u2019s empathy and authority]</p>\n<p class=\"p1\">40:45 - Stepping into an authority that is motivated by empathy</p>\n<p class=\"p1\">42:20 - \u201cconnect, then correct\u201d\u00a0</p>\n<p class=\"p1\">44:15 - Implementing a plan to live a better story.\u00a0</p>\n<p class=\"p1\">48:00 - Your call to action\u2026</p>\n<p class=\"p1\">49:00 - Avoiding getting tangled and simplifying this to a 3 step plan</p>\n<p class=\"p1\">51:00 - Creek muses on the importance of our dreams.\u00a0</p>\n<p class=\"p1\">53:00 - The importance of clarity\u2026</p>\n<p class=\"p1\">57:00 - Parting words from David - \u201cClarity is worth the risk.\u201d\n\n</p>\n<p class=\"p1\">Brandscript Summary:\u00a0 Aspirational Identity \u2014> Character Want \u2014> Problem \u2014> Empathy \u2014> Authority \u2014> Call to Action</p>\n<p class=\"p2\">Storybrand framework based off of Donald Miller\u2019s book \u201cBuilding a Storybrand.\u201d\u00a0</p>\n<p class=\"p2\">Learn more <a href='https://storybrand.com/'>here</a></p>\n<p class=\"p1\">Connect with David: <a href='http://www.tofilonconsulting.com'>www.tofilonconsulting.com</a> // Insta: @dtofilon</p>\n<p class=\"p1\">**If you like Fathoms, please leave a review!**</p>\n<p class=\"p1\">\u2014</p>\n<p class=\"p1\">Fathoms | An Enneagram Podcast: \u201cDiscovering our inner depths, one fathom at a time.\u201d</p>\n<p class=\"p1\">\u2014</p>\n<p class=\"p1\">Co-hosts: Seth Abram, Seth Creekmore, Drew Moser</p>\n<p class=\"p1\">Production/Editing: Seth Creekmore</p>\n<p class=\"p2\">\u00a0</p>\n<ul class=\"ul1\"><li class=\"li1\">Follow us on Instagram: @fathoms.enneagram</li>\n<li class=\"li1\">Follow Abram: @integratedenneagram</li>\n<li class=\"li1\">Follow Creek: @creekmoremusic</li>\n<li class=\"li1\">Follow Drew: @typetrailenneagram</li>\n</ul>\n","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/d943cd57-a19c-4039-a0ba-103d781a14b7/1.jpg"}