{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F5b35468e-4409-4cc5-9147-67cff05af2c3","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"How Understanding the Buyer\u2019s Journey Can Have a Direct Impact on Your Revenue\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/5b35468e-4409-4cc5-9147-67cff05af2c3\"></iframe>","title":"How Understanding the Buyer\u2019s Journey Can Have a Direct Impact on Your Revenue","description":"Understanding the buyer\u2019s journey has been a core concept of modern marketing since the early 2000s. Every stage of the buyer\u2019s journey \u2013 from researching solutions to making informed buying decisions \u2013 has evolved in the digital age, bringing with it new challenges and opportunities for businesses. As the buyer\u2019s journey continues to change, it\u2019s more important than ever to not only understand how it works but also how it can have a direct impact on your revenue.Today, more than ever before, buyers are in control. As the internet and digital technology continue to evolve, buyers have become increasingly informed, making decisions based on opinions, reviews, and comparisons of different solutions. This means that businesses need to really focus on meeting buyers exactly where they are in the buyer\u2019s journey in order to capitalize on potential conversions and revenue.That said, in order to really make the most out of understanding and utilizing the buyer\u2019s journey, you need to be familiar with exactly what it is, what it looks like, and how it works in today\u2019s digital age.In this video, we\u2019ll discuss how modern buyers have changed the way they research solutions and make buying decisions, how we can use this insight to ensure our content is in the right place at the right time and focusing on the right message, and how mapping the buyer\u2019s journey can benefit businesses while also boosting revenue.Chapters:00:00 Intro00:52 What is the Modern Buyer\u2019s Journey?01:58 How to target the right prospects?03:46 Importance of understanding the ideal client profile04:44 Seeking Internet fame vs targeting the right audience06:14 Not about messages it\u2019s about engagement!07:50 How does mapping the buyer\u2019s journey benefit businesses and boost revenue?11:45 How does AI help in understanding the buyer\u2019s journey?14:13 AI for ideation and gaining broader perspectives in business16:25 Creating content for the ideal customer17:52 Changes in the modern buyer\u2019s journey 19:34 EndingConnect with us on social media:\ud83d\udccc Dean\u2019s Social Media Links:Company: http://thevantagegrp.com/Instagram: https://www.instagram.com/deanisaacs1/Linkedin: https://www.linkedin.com/in/deanisaacs/https://www.linkedin.com/company/vantage-group-llc/Facebook: https://www.facebook.com/Vantage-Group-260330903990315/\ud83d\udccc Atiba\u2019s Social Media Links:Website: https://clientattractionpros.com/LinkedIn: https://www.linkedin.com/in/atibadesouza/Instagram: https://instagram.com/atibadesouzaYouTube Channels: Thought Leadership: https://www.youtube.com/@ThoughtsOnThoughtLeadershipBuild Your Team: https://www.youtube.com/@BuildYourTeam#GrowthEngineers #AtibaAndDean","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/682770dd-dbf5-48ba-a21c-418e710d58da/bKjsv28kM7Pzb32Qo4wAx0eK.jpg"}