{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F5bd82a38-ef6b-4410-b2b1-4e7b90a8dfe8","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"02: Ariel Bissett on following your gut, finding a new audience, and having fun with your brand\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/5bd82a38-ef6b-4410-b2b1-4e7b90a8dfe8\"></iframe>","title":"02: Ariel Bissett on following your gut, finding a new audience, and having fun with your brand","description":"This week on the Brand Your Passion Podcast, I was joined by Ariel Bissett. In this episode we talk about following your gut when it comes to your brand, creating authentic content that you love to make, finding a new audience when your brand shifts, and the controversial topic of not having a logo for your brand. We also get an exclusive story about how Ariel chose her brand font in the most hilariously on-brand way possible.","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/6df03769-e48e-4d69-9172-1cde792941db/071520-bypep2-simplecast.jpg"}