{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F5c873250-efb0-434c-959a-bb1522a8a765","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"Storytelling To Build A Brand - Paracombe Wines\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/5c873250-efb0-434c-959a-bb1522a8a765\"></iframe>","title":"Storytelling To Build A Brand - Paracombe Wines","description":"I was very excited about this week's interview because I got to visit Paracombe Wines on a beautiful sunny day in the Adelaide Hills, and get some of my Christmas shopping done at the same time!\n\rOwner Kathy Drogemuller and her husband bought the land in 1983 after the Ash Wednesday bushfires. After discovering Paracombe's 19th century viticulture heritage, they decided to give winemaking a go.\n\rStarting by selling a few cartons transported in the back of their car, to now transporting pallets of wine by trucks loads to consumers in South Australia, interstate and beyond, Paracombe Wines have successfully built on the area's long history of wine.\n\rIn today's episode of Be The Drop, we discuss overcoming fateful obstacles, the importance of storytelling in building a wine brand, and how to show the human side of a successful business...\n\rThe Be The Drop podcast is brought to you by Narrative Marketing, the Brand Storytelling Superheroes!\nWant more business storytelling tips and tricks, or how to's to help you do your job?\nWe release new content each week!\nSUBSCRIBE to the blog here or by using the 'storytelling superpowers' form on the right.\nSUBSCRIBE to the Be The Drop podcast in iTunes here (Android users can access free via 'Podcast Addict').\nSUBSCRIBE on YouTube here for the full interview video, behind the scenes, bloopers & more.\nCONNECT with us on Facebook, follow @be_the_drop on Instagram or Twitter.\nCONTACT US podcast@narrativemarketing.com.au.","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/eaef94b1-e970-4ecc-920e-c1ce48a05796/1f7838-bethedropnewthumbnailaug2019_250.jpg"}