{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F5dbd0736-0ef1-48e8-a8d4-d35c73decd39","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"","title":"Building Your Business Following a Debilitating Job Featuring Geri Mazur","description":"Geri Mazur has been a marketer and brand strategist for more than 30 years. During her corporate career she worked with clients as diverse as Pfizer, Purdue Chicken and Princess Cruises.\r\n\r\nWe discuss:\r\n- The person who figures out the little piece of the puzzle [2:57]\r\n- You never know how good you are at something until you start doing it [4:27]\r\n- The emerging and encompassing role of the planner [6:46]\r\n- How the best job you ever had could turn into the worst job you ever had [9:31]\r\n- The alternative path to working with Fortune 500 companies [11:10]\r\n- If you\u2019re not passionate about it, you cannot sell it [18:22]\r\n- Life is easier when you have recurring revenue [22:57]\r\n\r\nToday, Geri\u2019s focus is on emerging and mid-size businesses and her practice ranges from marketing coaching of solopreneurs to providing CMO services to larger organizations. With experience in many diverse categories over the course of her career her practice is industry agnostic. \r\n\r\nGood marketing is a process that can be applied successfully to any business. That\u2019s because the basis for marketing is understanding of the customer. If you know what your customer wants, then you can figure out where your product or service fits into their lives.","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/c4c26276-a8ab-4800-af93-0065d0169056/FvxEX_Kxl8BNoAAwVNTQRPpC.png"}