{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F5de260f9-18c5-4d75-a3e7-c0c141463eec","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"Spotlight Series | Real-Time Identity Resolution With Celebrus CEO Bill Bruno\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/5de260f9-18c5-4d75-a3e7-c0c141463eec\"></iframe>","title":"Spotlight Series | Real-Time Identity Resolution With Celebrus CEO Bill Bruno","description":"In this latest episode of the Omni Talk Retail Spotlight Series, Celebrus CEO Bill Bruno joins Chris Walton and Anne Mezzenga to discuss identity resolution and how integral it is to real-time personalization. \n\nChris and Anne go deep with Bill on:\n\n\u2013 What identity resolution is and why it matters\n- Known vs. unknown logins\n- Real-time personalization as opposed to the \u201cif you bought this, then you might like this\u201d approach\n- And how, regardless of whether a retailer knows one's identity, data science has advanced to such an extent that one's behavior is still pretty predictable\n\nData, data, data -- there's a lot of noise out there surrounding that one word alone, and this podcast interview helps to clear it all up!\n\n*Sponsored Content*","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/5c409a45-4735-457d-ba07-2abd91919804/artworks-sipitbccehpu6svp-j5yqww-t3000x3000.jpg"}