{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F5e0b24af-d352-41ef-a6cd-c7bfdd262c00","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"Tuesday Tip: Be Brief.\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/5e0b24af-d352-41ef-a6cd-c7bfdd262c00\"></iframe>","title":"Tuesday Tip: Be Brief.","description":"\"If I had more time, I would have written a shorter letter.\"\u00a0<br />\r\n<br />\r\n- Mark Twain<br />\r\nLast week, I gave some tips from NYT writer Aaron Orendorff on how to get people to read what you write at work.\u00a0 Here\u2019s a similar tip that can help with writing, public speaking, and presentations.\u00a0\u00a0<br />\r\n<br />\r\nThere is common advice given to novice public speakers: Be brief.\u00a0 Be brilliant. Be gone.\u00a0\u00a0<br />\r\n<br />\r\nA lot comes across in those six words, and that\u2019s exactly the point.\u00a0 The goal is to get your point across so succinctly, so precisely, and to do it in as few words as possible.\u00a0\u00a0<br />\r\n<br />\r\nIf you\u2019re writing an email, it\u2019s 5 or fewer sentences.\u00a0 If you\u2019re leaving a voicemail, it\u2019s 20 seconds or less. Have you ever done a full presentation with no words on your slide deck?\u00a0<br />\r\n<br />\r\nSometimes we try to outsmart ourselves.\u00a0 We think that the six-paragraph email of rambling ideas makes it look like we gave it a lot of thought.\u00a0 In fact, you can (and should) spend more time crafting the exact words you want to say to someone in just a few sentences.\u00a0 Two scrolls on an iPhone. Anything more than that, and you\u2019ve lost them.\u00a0<br />\r\n<br />\r\nMaybe George Costanza was right when he tried to leave every meeting on a high note after he landed a joke.\u00a0<br />\r\n<br />\r\nBrevity is key.\u00a0 Brilliance is underestimated.\u00a0 Distance creates anticipation.<br />\r\n<br />\r\n<br />\r\nThis post is from our new series, Daily Momentum.\u00a0 Each morning, we send a short, inspirational post via email, blog and podcast.\u00a0 You can get it\u00a0directly to your email here.\u00a0 You can\u00a0subscribe on iTunes here.","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/84060626-235a-42dc-9a40-a1eead6830e0/eAA1TPwy9oTcEamuijU4gpev.png"}