{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F5e14f5e5-b12d-41b4-947c-b3bc8c764eff","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"Why Human Experience, as an Investment, Enhances the SaaS Onboarding Experience with Andy Mura | Podcast #17:\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/5e14f5e5-b12d-41b4-947c-b3bc8c764eff\"></iframe>","title":"Why Human Experience, as an Investment, Enhances the SaaS Onboarding Experience with Andy Mura | Podcast #17:","description":"Andy is an expert on Marketing, Business Strategy, Leadgen, SaaS, Digital Transformation, User Onboarding, and UX. He is a marketer, founder, speaker, and mentor with over 10 years of experience in SaaS, Digital Transformation, and Growth.\r\n\nAndy's focus is on the HX (Human Experience), making sure that companies invest resources in creating a great employee experience to support successful change management processes that lead to an enhanced customer experience\r\n\nOver the past years, Andy has been working directly (as a founder or head of marketing) and indirectly (as a mentor or consultant) with over 200 companies in North America and Europe and he's now in charge of marketing operations at ExB Group, an AI/ML-driven natural language processing platform that provides cognitive process automation for insurers.\r\n\nDuring this interview we cover:\r\n\n\n Current COVID-19 Strategy\r\n\n Pre and Post Investment SaaS company Grow Advice\r\n\n  Lead Generation VS Product Focused\r\n\n  The importance of U/X (Tips and strategies)\r\n\n  Effective Marketing Budgets\r\n\n  Trial to Paid VS Enterprise Focused\r\n\n  Sales Cycles and how to shorten them\r\n\n\r\n\n\nLinks and mentions:\r\n\nExB Website\r\n\n\r\n\nGet in touch with Andy:\r\n\nAndy\u2019s LinkedIn Profile\r\n\nAndy\u2019s\u2019s Twitter Profile\r\n\nMore About Andy\r\n\n\r\n\nMore about Akeel:\r\n\n\ud83d\udc26 Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber)\r\n\n\ud83d\udcbc LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar)\r\n\n\ud83d\udd08 More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast)\r\n\n\n--- \n\nSend in a voice message: https://anchor.fm/saas-district/message","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/7b78944b-c9e1-4631-85d1-561a9523f859/4509313-1588430290237-5fd28813f6999.jpg"}