{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F5efc5c21-801d-405e-97a5-16ddd862de32","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"Why You Need to Own Your Audience\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/5efc5c21-801d-405e-97a5-16ddd862de32\"></iframe>","title":"Why You Need to Own Your Audience","description":"I'm breaking down the single most important infrastructure decision in your business: who actually owns your audience. Email converts at more than seven times the rate of social media, podcast listeners are the most loyal and highest-converting audience available right now, and I'll show you the priority order for building channels no platform can take from you. You'll leave with a clear action plan for moving your audience from rented land to owned channels, starting this week.","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/7f867d35-58e4-4c64-952d-0366437913a6/seed-society-season-2-podcast-cover.png"}