{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F5fdbca77-7f0b-4e37-a1b8-3de1e80f2ac9","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"When Shopping and Entertainment Collide\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/5fdbca77-7f0b-4e37-a1b8-3de1e80f2ac9\"></iframe>","title":"When Shopping and Entertainment Collide","description":"<p>In Indonesia, consumers began mixing together several orders of McDonald\u2019s soft serve ice cream into a dessert mashup. Videos of this quirky development quickly went viral, and the trend spread to Thailand. Rather than worry about losing control over its carefully crafted image, McDonald\u2019s encouraged the activity by creating an online video ad campaign around their customers\u2019 videos. Welcome to the crazy world of shoppertainment, which BCG projects will grow into a $1 trillion market in Asia by 2025.\t&nbsp;</p><br/><br/>This podcast uses the following third-party services for analysis: <br/><br/>Chartable - https://chartable.com/privacy","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/81cb3535-83b8-4b13-81e7-e838a5448599/original-efa3391cd4ec7b4c8ba3731d26a96faf.png"}