{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F60307421-854d-4075-bfda-e8553aa4d540","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"","title":"How To Use Lead Magnets To Build Your Email List (No Matter What Your Business Sells)","description":"This week we\u2019re going to be talking about one of my favourite topics - lead magnets. Although this is something that I have covered on the podcast before, it was an incredible 108 episodes ago and, in that time, things have definitely changed. Not only that but having just finished a list building challenge, I thought now would be the perfect time to revisit the topic with both new and existing listeners. \r\nKey Takeaways Covered in the Podcast\r\n\u2022\tA lead magnet is when you are offering something to ideal customer that they will want and in return, they will give you their email address. \r\n\u2022\tIf you\u2019re in the knowledge industry, you can give away guides, checklists, a video series, tool kits, reports, mini courses, digital downloads, e-books or free trials. \r\n\u2022\tIf you\u2019re in an industry that requires you to sell a product, you can give away offers, discounts and competitions. You may also want to consider using your knowledge in the industry in which you sell a product and instead, give that away instead. Whether it\u2019s a how-to or a guide, you can give away valuable information you have learnt throughout your time in the industry. \r\n\u2022\tIf you are running a competition, you need to think about how you\u2019re going to make it only appeal to your ideal customer. After all, you don\u2019t want people on your list is they\u2019re not your customer. \r\n\u2022\tIf you\u2019re promoting to an audience that don\u2019t know you well, you need to think about how likely they are going to invest time in you. Because of this, you should keep your lead magnet short and sweet when you\u2019re first starting off. \r\n\u2022\tYour lead magnet needs to be low investment for those that download it. \r\n\u2022\tWhen you create your landing page, you need to keep the questions to a minimum. A name and email form are all you need. \r\n\u2022\tYour lead magnet needs to answer your customers pain point and needs to show that you\u2019re an expert. \r\n\u2022\tMake sure what your offering is good. If it\u2019s not, those that download your lead magnet will be disappointed and are unlikely going to become customers. \r\n\u2022\tIf you have a podcast or a blog, you may want to consider offering content upgrades. \r\n\u2022\tOnce you have created your lead magnet, you need to post it as many times as you can online. Post it on social media, put a banner on your website and write it in your email signature. \r\nOne thing you need to remember above all else\u2026 \r\nOne of the main reasons to use lead magnets is to get people to sign up to your email list, as it\u2019s important you\u2019re building this in any way that you can. On top of that, but it allows you to start building a relationship with a potential new customer. \r\nHighlights you Simply Can\u2019t Miss\r\n\u2022\tWhat Is A Lead Magnet and Why Should You Use Them? \u2013 5:00\r\n\u2022\tWhat Should You Give Away as A Lead Magnet? - 9:00 \r\n\u2022\tPromoting Your Lead Magnet - 14:18\r\n\u2022\tThings to Think About When Creating Your Lead Magnet \u2013 16:40\r\n\u2022\tContent Upgrades \u2013 20:19\r\n\u2022\tGetting People to Sign Up For Your Lead Magnet \u2013 22:45","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/3184ab48-2eec-4cd7-b544-dc1733811965/czU5bzU4oxGLQIxSPt6_NQW_.jpeg"}