{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F61a9c8c8-cb40-4500-a52b-c8650ab1cbed","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"Why Great Leaders Tell Great Stories\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/61a9c8c8-cb40-4500-a52b-c8650ab1cbed\"></iframe>","title":"Why Great Leaders Tell Great Stories","description":"As a leader of a creative organization, your job may be to tell your client\u2019s story through the work of your team.  Your team is in the business of positively shaping the perception a market has towards what your client is selling. If effective storytelling is so much a part of selling your client\u2019s image to the market then why shouldn\u2019t it be an important tool in selling your leadership to your team? On today's episode, we share a few ways to excavate and use those stories to build trust with your t","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/d8fd5f75-48f4-4d8c-8d24-86e5f7020ec7/herding-tigers-podcast-lr.jpg"}