{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F62a5fb92-4a4f-4037-8604-522fa7365e0f","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"Understanding SEO with Isaac Rau from Proactive SEO Solutions\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/62a5fb92-4a4f-4037-8604-522fa7365e0f\"></iframe>","title":"Understanding SEO with Isaac Rau from Proactive SEO Solutions","description":"Today we are talking to Isaac Rau from Proactive SEO Solutions. Isaac walks us through what SEO is and why it is vital to the success of your business. Although SEO can seem like an easy few steps like finding the right keyword, there is actually a lot more to it. Understanding how your website ranks, getting backlinks, improving the content you have on your website are all key to achieving SEO success. Tune in to this episode to understand where to start, even if you don\u2019t have a large enough budget to hire an SEO company. Isaac provides some really great tips.\u00a0<br />\r\n<br />\r\n\u00a0<br />\r\n<br />\r\nIN THIS EPISODE:<br />\r\n<br />\r\n \t[6:58] Isaac describes his background and how he got started in the digital world.<br />\r\n \t[11:16] What is SEO (search engine optimization)?<br />\r\n \t[12:54] Does SEO include Google Maps and how does that help if you are an online business?<br />\r\n \t[14:32] What do people need to know about SEO?<br />\r\n \t[16:53] What would cause you to get black listed?<br />\r\n \t[17:45] How do you get your site to rank? Why do you need a backlink to rank?<br />\r\n \t[22:41] What is high level and low level PR?<br />\r\n \t[23:58] How do you stay at a high level?<br />\r\n \t[24:54] What type of content best impacts your ranking?<br />\r\n \t[30:30] What is an affordable option that someone can do to boost their ranking without hiring an SEO company right away?<br />\r\n<br />\r\n\u00a0<br />\r\n<br />\r\nKEY TAKEAWAYS:<br />\r\n<br />\r\n \tSEO (search engine optimization) is how your business or website shows up in Google or other search engines. There are critical pieces to add into your website to have it rank on the first page of Google.\u00a0<br />\r\n \tSome great ways to uplevel your SEO is to utilize news resources or other local media. If a magazine publishes something about your business it will generally push up the searches and keep your page more popular. When preparing for this type of content to go live, make sure that your website is up to date and ready for new eyes on your business.\u00a0<br />\r\n \tSite speed is a huge piece of getting people to stay on your website. If it takes 15 seconds for your page to load, you\u2019ve likely lost your audience. Check to make sure that your content looks the same on a computer and on a phone.\u00a0<br />\r\n \tSpending money on ads doesn't necessarily mean that your page will rank. If you aren\u2019t having luck with your ads, check your pages speed, look to make sure your page isn\u2019t blacklisted, and make small tweaks to see what changes make a difference in clicks.\u00a0<br />\r\n<br />\r\n\u00a0<br />\r\n<br />\r\nBIO:<br />\r\n<br />\r\nProactive SEO Solutions is a premier, boutique digital marketing firm nestled right in the juncture between Los Angeles and Orange County. We design, develop, and deliver results-oriented search engine optimization, PPC marketing, and bring innovative advertising strategies that keep our clients forging ahead and future-relevant.<br />\r\n<br />\r\nThough we host scores of local clients, we\u2019re also able to command a national and global presence, serving both domestic and international companies, practices, individuals, and brands.<br />\r\n<br />\r\nSEO and Pay-per-click advertising on Google, when utilized correctly, will help boost your online marketing campaigns \u2014 both are important components of driving organic SEO. We\u2019ll find innovative and effective ways to guide desirable clients to your website to take advantage of your services. We\u2019ll strategically choose the precise keywords for your business, maintaining your search engine relevance.<br />\r\n<br />\r\nWe know that people are only getting more and more options, which is why we use marketing best practices to build loyal audiences based on providing real value. In this industry, you\u2019re either selling snake oil, or you\u2019re offering something worthy. Proactive SEO Solutions remains a boutique, minority women-owned marketing firm, and we\u2019re able to give you the intimate, personalized attention that you need in order to see swift results.<br />\r\n<br />\r\n","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/da4b5bfe-c360-4640-bd2f-171654086297/askbrienart-scaled.jpg"}