{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F62f832de-aec9-451c-951b-12b3e69f2eae","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"Becoming A Consulting Celebrity and Building Your Brand with Chris Kneeland: Podcast #70\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/62f832de-aec9-451c-951b-12b3e69f2eae\"></iframe>","title":"Becoming A Consulting Celebrity and Building Your Brand with Chris Kneeland: Podcast #70","description":"Brand attachment is a metric that speaks to the level of emotional buy-in. People don\u2019t just like these brands or these people, they adore them. They have a higher than normal word of mouth or advocacy, and thus tend to spend lower than their competitive set on traditional media. Chris Kneeland\u2019s work aims to understand how to get somebody to pay more and be more loyal while spending less on advertising and discounts. Chris is the co-founder and CEO of a marketing consultancy called Cult Collective. Chris shares the significance of building your brand and how to have to have more than customers or cult-like following in a positive way.\nLove the show? Subscribe, rate, review, and share!\n\nHere\u2019s How \u00bb\nJoin the Consulting Success Community today:\n\nconsultingsuccess.com","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/9f87dc9a-77e7-430e-bb73-4620a4230c21/1eebb211865c8a3a4a824be848d92c9c.jpg"}