{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F6340d70c-4048-424e-8cb9-420eca2a4cd1","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"S5 Ep1: Julie Gosalvez: The CMO Making Direct Air Capture Technology Enticing\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/6340d70c-4048-424e-8cb9-420eca2a4cd1\"></iframe>","title":"S5 Ep1: Julie Gosalvez: The CMO Making Direct Air Capture Technology Enticing","description":"Carbon removal wasn\u2019t even in our vocabulary a few years ago. But now, thanks to companies like Climeworks, direct air capture technology is being brought to the forefront of climate change technology.\n\u00a0\nCMO of Climeworks, Julie Gosalvez, sits down to chat with Nick about how direct air capture works by capturing CO2 particles from the air, why it\u2019s critical to use the technology as we race to control climate change, and the challenges carbon removal tech faces in the quest to implement it on a global scale.\u00a0\n\u00a0\nPlus, find out how and why carbon removal is poised to become a trillion-dollar industry in the near future.\n\u00a0\nIf you love listening to The Keep Cool Show, please leave me a 5-star review on Rate My Podcast: https://ratethispodcast.com/keepcool\n\u00a0\nThank you so much!\n\u00a0\nFollow Julie:\nLinkedIn: https://www.linkedin.com/in/juliegosalvez/?originalSubdomain=fr\n\u00a0\nStay up-to-date on all things Keep Cool: https://workweek.com/discover-newsletters/keep-cool/ or follow Nick Van Osdol on Twitter: https://twitter.com/nickvanosdol\n\u00a0\nTimestamps:\n0:00 Intro and Background\n3:45 Explaining Climeworks\n8:03 Scaling with an Invisible Product\n10:04 Challenges to Climeworks Buyers\n15:02 Negotiating with Policymakers\n18:07 Plans for Expansion\n20:36 Collaborating with Other DAC firms\n22:42 Scalability in Direct Air Capture Tech\n24:49 Biggest Risks\u00a0\n26:21 Bringing the Individual Consumer into DAC\n29:39 Economic Impact of DAC\n36:46 Other Exciting Technology\n37:56 Outro\n\u00a0","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/eb334148-eaf7-4763-9cc7-51422f4413d7/95cfu1i0avugtf0qgd6rmb3a.jpg"}