{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F63724b9e-fbca-453c-8cd4-54238f7dc1d5","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"SBP 049: The Barber's Brief - December 14, 2023\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/63724b9e-fbca-453c-8cd4-54238f7dc1d5\"></iframe>","title":"SBP 049: The Barber's Brief - December 14, 2023","description":"<p>Welcome to another episode of the Barber\u2019s Brief. A segment where we cover news that caught our eye, a marketing moment where we highlight a case study, and our ad of the week.</p>\n<p>Enjoy the show!</p>\n<p><br></p>\n<p>Our Hosts:</p>\n<p>Follow our updates here: \u2060\u2060https://www.linkedin.com/company/sleeping-barber/\u2060\u2060</p>\n<p>Get in touch with our hosts:</p>\n<p>Marc Binkley: \u2060\u2060https://www.linkedin.com/in/marcbinkley/</p>\n<p>Vassilis Douros: \u2060\u2060https://www.linkedin.com/in/vassilisdouros/\u2060</p>\n<p><br></p>\n<p>In the News</p>\n<p>WARC - The future of strategy: Marketing is in desperate need of a reality check</p>\n<p>https://www.warc.com/newsandopinion/opinion/the-future-of-strategy-2023-marketing-is-in-desperate-need-of-a-reality-check/6378</p>\n<p>Adexchanger - Adalytics Exposes An Alleged $10.5 Billion Black Hole In The Google Search Partners Program</p>\n<p>https://www.adexchanger.com/online-advertising/adalytics-exposes-an-alleged-10-5-billion-black-hole-in-the-google-search-partners-program/</p>\n<p>Techcrunch - AWS brings palm-scanning \u201cAmazon One Enterprise&quot;</p>\n<p>https://techcrunch.com/2023/11/28/aws-brings-amazon-one-palm-scanning-authentication-technology-to-the-enterprise/</p>\n<p>Marketing Dive - IPG Mediabrands strikes a deal with Amazon for ad-supported streaming Amazon\u2019s fledgling ad-supported offering. </p>\n<p>https://www.marketingdive.com/news/amazon-ipg-mediabrands-deal-ad-supported-streaming/702147/</p>\n<p>Financial Post - Canadians now allocating 15.4% of their income to pay debts compared to 13.2% for Americans</p>\n<p>https://financialpost.com/news/mortgage-crunch-hits-canada-economy</p>\n<p>Marketing Dive - What Coca-Cola\u2019s generative AI experiments mean for the brand\u2019s future | Marketing Dive</p>\n<p>https://www.marketingdive.com/news/coca-cola-coke-ai-openai-lessons-plans-interview/701265/</p>\n<p><br></p>\n<p>The Marketing Moment</p>\n<p>Dove - The Real Cost of Beauty</p>\n<p>This was a campaign the aired earlier in the year which aims to to create a safer, healthier online environment for younger generations. Ogilvy UK and Ogilvy Toronot </p>\n<p>Sources:</p>\n<p>Campaign Landing Page: https://realcostofbeauty.dove.com/</p>\n<p>https://www.razorfish.com/work/dove-real-cost-of-beauty/</p>\n<p>https://www.hsph.harvard.edu/striped/wp-content/uploads/sites/1267/2022/10/Real-Cost-of-Beauty-Report-10-4-22.pdf</p>\n<p>https://www.ogilvy.com/work/cost-beauty</p>\n<p>https://www.marketingmag.com.au/featured/cost-of-beauty-dove-pushes-for-kids-online-safety-act-in-latest-campaign/</p>\n<p><br></p>\n<p>Ad of the Week</p>\n<p>Amazon&#39;s Christmas ad for 2023 called &quot;Joy Ride.&quot; It&#39;s not your usual sleigh ride\u2014it&#39;s a sweet story about three lifelong buddies who take us on a trip down memory lane. They show us that the greatest gifts aren&#39;t always in fancy boxes but in the special moments we enjoy together.</p>\n<p>Watch Here - \u2060https://www.youtube.com/watch?v=jmF0bOCa_4Q</p>\n<p><br></p>\n<p>Coming up next week:</p>\n<p>Special Year in Review Episode with Elena Hengel From Marketing Architects and Conor Byrne from That\u2019s What I call Marketing.</p>\n<p><br></p>\n<p><br></p>\n<p>\u00a9 2023 Sleeping Barber</p>\n","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/a3fba2ab-257c-4a2a-8a81-354a6b2db392/21697713-1702530618254-4b35aa49bcc68.jpg"}