{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F63fcde91-a4bb-4569-89dc-fc216ddfc5f9","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"The Top 4 Mistakes That Make Your Therapist Website Copy Ineffective\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/63fcde91-a4bb-4569-89dc-fc216ddfc5f9\"></iframe>","title":"The Top 4 Mistakes That Make Your Therapist Website Copy Ineffective","description":"In this episode, I\u2019m delighted to have Kat Love as my guest.\n\nDriven by personal experience Kat is on a mission to give back so more people get to experience the power of therapy. So they help therapists with websites, copy and coaching in order to get more clients and referrals.\n\nIn this episode we look at:\n\nKat shares 4 main mistakes that you could accidentally be making on your website along with how to fix them.\n\nIncluding:\n\n> How to stop sounding like everyone else\n> How to encourage visitors to take the next step\n> How to stop being Wikipedia for mental health issues \n> How to write with clarity and warmth\n\nKat also shares some great tips about really making connections with potential clients on your website via the copy. And we also discuss how important it is for your client that they get a sense of you in order to choose the right counsellor for them.","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/7081d1e9-b057-4d73-83ac-8df31aeb0456/ue8o-h3j5-fgtok6jdxopsx4.jpg"}