{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F654560d9-478a-4bdf-8f0f-a34dded02a93","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"","title":"How to do your own PR to grow your business with Gloria Chou","description":"Today\u2019s episode of the podcast is an interview with Gloria Chou who is a small business PR expert and coach to 10k+ entrepreneurs worldwide. Gloria teaches early-stage founders how to \"hack their own PR\" with her proprietary 3-step CPR Pitching Method\u2122, one that\u2019s helped thousands of small businesses get over a combined 1 Billion organic views in top tier outlets such as the New York Times, Vogue, Fast Company, Forbes and more. We talk all about how to do your own PR for your small business with practical tips you can do in order to get more coverage for your business.\r\n\r\nKEY TAKEAWAYS COVERED IN THE PODCAST\r\n\r\n\u00b7 You can\u2019t just keep feeding the beast of ads \u2013 you need to reach your audience in other ways!\r\n\r\n\u00b7 The biggest myth is that there is a certain type of company that is and isn\u2019t ready for PR\r\n\r\n\u00b7 PR is a great way to build credibility for your business\r\n\r\n\u00b7 PR is a tool just like social media\r\n\r\n\u00b7 It takes 25 touch points from when a customer first becomes aware of you and gets to know your brand to actually buying from you \u2013 PR shrinks this down to 3!\r\n\r\n\u00b7 There are different tiers of PR \u2013 local/low, medium and top.\r\n\r\n\u00b7 Ask yourself \u2013 is your perfect customer going to read it? You want to be in the places they are going to be.\r\n\r\n\u00b7 Any type of business can create a story/angle! You need to step away from your product \u2013 you are not selling to the reporter.\r\n\r\n\u00b7 The CPR Pitching Method\u2122 by Gloria Chou\r\n\r\no Credibility \u2013 One sentence on why you are in a position to pitch \u2013 talk about your experience\r\n\r\no Point of view \u2013 Three things you have learnt helping your customers overcome their problem\r\n\r\no Relevance \u2013 The most important part! Why is it relevant right now? Is it something about your industry, the world or season?\r\n\r\n\u00b7 Make it as easy as possible to cut through all the emails they will be receiving \u2013 use bullet points\r\n\r\n\u00b7 Your pitch needs to be strong and confident \u2013 they need to think you are an expert and have a point of view!\r\n\r\n\u00b7 Can you make predictions on where things are going in your industry?\r\n\r\n\u00b7 Install Google News Alerts \u2013 this will give you all the articles about your key words. You can then copy the journalist contacts over\r\n\r\n\u00b7 Sign up for HARO which connects journalists seeking expertise\r\n\r\n\u00b7 Search #journorequest on Twitter for opportunities\r\n\r\n\u00b7 Everything you want is on the other side of the send button!\r\n\r\n\u00b7 It\u2019s not just about awards and accolades, you need to be a real human as well.\r\n\r\n\r\nTHE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE\u2026\r\n\r\nEvery business no matter how big or small can use PR!\r\n\r\n\r\nHIGHLIGHTS YOU SIMPLY CAN\u2019T MISS\r\n\r\n\u00b7 How Gloria became a PR expert and coach\r\n\r\n\u00b7 What sort of PR you should be looking at\r\n\r\n\u00b7 What makes a good story?\r\n\r\n\u00b7 The CPR Pitching Method\u2122\r\n\r\n\u00b7 How to find media contacts\r\n\r\n\u00b7 How often should you be pitching?","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/3184ab48-2eec-4cd7-b544-dc1733811965/czU5bzU4oxGLQIxSPt6_NQW_.jpeg"}