{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F66803bdc-975b-4f88-8f3f-c08dd3a3945e","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"Building a marketing strategy without using the word strategy \u2013 MAF177\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/66803bdc-975b-4f88-8f3f-c08dd3a3945e\"></iframe>","title":"Building a marketing strategy without using the word strategy \u2013 MAF177","description":"You can\u2019t dive into the tactics of marketing communications without a strategy.\r\n\r\nBut many companies do. Sometimes the word strategy and its association with complexity is what puts them off.\r\n\r\nSo, let\u2019s build a marketing strategy without using the word strategy.","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/d1a7179a-c2ef-4ba4-a985-55524fbbad6a/maf.png"}