{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F6a0428b1-7d4c-4bfe-bff1-d39b066178ed","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"Book Marketing Basics for Self-Published Authors with Kirsten Marion\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/6a0428b1-7d4c-4bfe-bff1-d39b066178ed\"></iframe>","title":"Book Marketing Basics for Self-Published Authors with Kirsten Marion","description":"In this episode of BizBlend, host Sana sits down with Kirsten Marion\u2014former CFO, author, and founder of a small publishing firm\u2014to unpack the essentials of book marketing for self-published authors. From debunking bestseller myths to practical marketing strategies that don\u2019t drain your wallet, Kirsten shares honest insights and lessons learned the hard way. This episode is a must-listen for first-time authors and entrepreneurs ready to publish without falling into expensive traps. Learn how to build your audience organically, use your voice effectively through podcasts and newsletters, and why your book cover is a business decision, not just a design.\nAbout the Guest:Kirsten Marion is a former CFO turned fiction author and publishing entrepreneur. After relocating internationally and transitioning from corporate leadership, she embraced her long-standing passion for writing. She now supports aspiring authors through her publishing work and blog, helping them navigate the often confusing self-publishing world with clarity and integrity.\nKey Takeaways:\n\n\nDon\u2019t get trapped in costly services that promise SEO or bestseller titles. Most are short-term wins.\n\n\nStart with five key tools: a blog, compelling book cover, newsletter, podcast appearances, and only then consider social media.\n\n\nPodcast interviews humanize your book and create trust.\n\n\nBuilding a reader community matters more than chasing metrics.\n\n\nSelf-publishing no longer lacks credibility\u2014quality is the differentiator.\n\n\nConnect with Kirsten Marion:Website &amp; Blog: https://kirstenmarion.com/\u00a0She responds personally to all queries and will be sharing a new blog series for indie authors.\n\nWant to be a guest on BizBlend? DM on PM - Send me a message on PodMatch\n\n\nDM Me Here: https://www.podmatch.com/hostdetailpreview/avik\n\n\nTune in to all our 15 podcasts: https://www.podbean.com/podcast-network/healthymindbyavik\n\n\nSubscribe To Newsletter: https://healthymindbyavik.substack.com/\n\n\nJoin Community: https://nas.io/healthymind\n\n\nStay Tuned And Follow Us!YouTube \u2013 https://www.youtube.com/@healthymind-healthylifeInstagram \u2013 https://www.instagram.com/healthyminds.podThreads \u2013 https://www.threads.net/@healthyminds.podFacebook \u2013 https://www.facebook.com/podcast.healthymindLinkedIn \u2013 https://www.linkedin.com/in/reemachatterjee/ | https://www.linkedin.com/in/avikchakrabortypodcaster\n#podmatch #healthymind #healthymindbyavik #wellness #bookmarketing #selfpublishing #authorpreneur #indieauthors #bizblend","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/8749df67-2e89-47dd-9fdd-acf47e22a55b/1b228e298d805a68.jpg"}