{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F6af6c7f7-6960-468e-8bae-8eeee5ea96c8","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"#98: Innovative Technology Driving Loyalty - Whatsapp, Voice Marketing & Payment-led Loyalty\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/6af6c7f7-6960-468e-8bae-8eeee5ea96c8\"></iframe>","title":"#98: Innovative Technology Driving Loyalty - Whatsapp, Voice Marketing & Payment-led Loyalty","description":"What are some innovative new ideas you could use to build consumer loyalty if you were brave enough to try them as one of the first?\r\n\nIn this episode of https://letstalkloyalty.com/ (Let's Talk Loyalty), I'm discussing MY absolute favourites - Whatsapp for Business/loyalty, the power of a voice marketing strategy and my all-time favourite, payment-led loyalty. These I believe are three of the most powerful tools available to loyalty marketers in 2021!\r\n\nTo help me understand these innovative ideas, I chatted to https://www.linkedin.com/in/lisabrightwell/ (Lisa Brightwell), the founder of one of the UAE's top loyalty agencies https://www.brightinsightsconsulting.com/ (Bright Insights Consulting) who has studied how these powerful tools can be used to differentiate your brand in this era of dramatic changes in consumer behaviour.\r\n\nListen for a masterclass in innovative loyalty marketing and the powerful tools that you can use to connect with your customers.\r\n\n\r\n\r\n\nShow Notes:\r\n\n1) https://www.brightinsightsconsulting.com/ (Lisa Brightwell) - Managing Director\r\n\n2) https://www.brightinsightsconsulting.com/ (Bright Insights Consulting) \r\n\n3) https://www.whatsapp.com/coronavirus/who/?lang=en (World Health Organisation Uses WhatsApp for Covid for Health Information)\r\n\n4) https://news.klm.com/klm-first-airline-with-verified-whatsapp-business-account/ (KLM - First Airline Leveraging Whatsapp for Business) https://www.whatsapp.com/coronavirus/who/?lang=en ( )\r\n\n5) https://www.whatsapp.com/business/?lang=en (Whatsapp for Business) \r\n\n6) https://www.alistdaily.com/lifestyle/estee-lauder-teams-with-spotify-to-promote-advanced-night-repair-with-voice-activated-sampling-program/ (Este\u00e9 Lauder Voice-Activated Sampling Campaign)\r\n\n7) https://www.forbes.com/sites/blakemorgan/2020/05/07/50-stats-that-show-the-importance-of-good-loyalty-programs-even-during-a-crisis/?sh=1c6f4bf02410 (Forbes Article on Loyalty )","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/56120e7e-02c1-4ab6-9380-3e049011793e/2953009-1617877792881-ccc6037350279.jpg"}