{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F6bbc5ef5-c854-41f2-a6e4-af00f25309bd","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"90: Buyer Intent Data - Ed Marsh\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/6bbc5ef5-c854-41f2-a6e4-af00f25309bd\"></iframe>","title":"90: Buyer Intent Data - Ed Marsh","description":"<p>John and Ed have been doing business since the early 2000s! We get caught up and touch on</p> <p>Buyer intent data - from body language to website behavior<br /> First party, second party, and third party intent data<br /> What pages are they viewing? Enterprise pricing or startup versions<br /> Ways to gather data for free through social<br /> Utilizing buyer intent data without being creepy<br /> Use of AI in the buying and sales journey<br /> Increasing forecast accuracy</p>","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/5d272ea1-fb40-4ee9-9ab0-48a628127f69/26e10bec-7b9d-4212-9f61-fb01ce7cbbe3.jpg"}