{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F6bebb5ce-2d20-47ef-a502-666d52a62339","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"","title":"Scaling an All-Natural Deodorant Brand with Ira Kaganovsky, Founder of Freedom","description":"This week we have Ira Kaganovsky, the visionary founder of Freedom Deodorant on the show. Ira takes us on a journey through the origin of Freedom and the process of turning the vision of a healthy aluminum free-deodorant into a reality.
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\r\nIra shares the challenges and success of getting Freedom products into stores, with a story about breaking into the prestigious Four Seasons Spa in Las Vegas.
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\r\nIra talks about business development, sales, and the art of pitching, emphasizing the significance of building trust with customers and crafting a robust sales team from the ground up.
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\r\nOne of the biggest obstacles faced during the startup phase\u2014building a stellar team. With a keen eye for spotting entrepreneurial spirit, Ira shares the key qualities to seek when assembling a team.
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\r\nTune in today to gain valuable insights on how to implement crucial elements into your own business early on. Whether you're an aspiring entrepreneur or a seasoned business professional, this episode is packed with practical wisdom and motivational stories. For a discount visit https://freedomdeodorant.com/ Use discount code: Brien25
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\r\nIN THIS EPISODE:
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\r\n \t05:42\u00a0Ira Kaganovsky Introduces Freedom Deodorant
\r\n \t6:47 Types of packaging for a health conscious company
\r\n \t00:07:22 Eco-friendly deodorant ensures long-lasting effectiveness without harmful chemicals
\r\n \t7:44 How Ira came up with the concept for the company. Toxic products.
\r\n \t10:11 Natural deodorants at the time didn\u2019t work
\r\n \t11:38 Ira created her own natural deodorant at home. Friends liked her homemade recipe so much she decided to turn it into a business
\r\n \t15:00 Toxins in products, stress, environmental factors, detergents
\r\n \t17:44 Environmental factors and stress: potential links to women's health, specifically breast cancer risk
\r\n \t19:00 Taking her new product to spas door to door, 14 out of 15 asked her to leave
\r\n \t20:50 Rapid expansion and success: from first client to 400 spas in three years
\r\n \t23:46 The challenges of selling consumer goods
\r\n \t26:27 Navigating venture capital
\r\n \t28:29 Gender bias in venture capital interviews
\r\n \t33:00 Pitching to raise capital
\r\n \t34:40 The value of entrepreneurial spirit In hiring
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\r\nKey Takeaways
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\r\n \tOne of the biggest obstacles faced during the startup phase was building a stellar team. With a keen eye for spotting entrepreneurial spirit, Ira shares the key qualities to seek when assembling a team.
\r\n \tOne of the best qualities Ira has found is entrepreneurial spirit.
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\r\nBIO: When Ira's 3 friends were diagnosed with Breast cancer and were told to switch to natural products Ira had the hardest time finding a natural deodorant that worked, smelled good or even looked good. So she created one that did all three! Freedom luxury natural deodorant can now be found in Four Seasons Spas and Canyon Ranch spas nationwide...have you found your Freedom?
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\r\nLINKS MENTIONED:
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\r\nhttps://freedomdeodorant.com/, Discount code: Brien25
\r\nAsk Brien Podcast
\r\nFreedom Deodorant Instagram
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\r\n\u00a0
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\r\nThis podcast is sponsored by:
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\r\nLegalStepzProviding the Easiest Way to Handle Legal Issues
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\r\nLegal Stepz Website
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\r\nAlbany Farms Twisted Noodles\u00a0Domestically made Ramen Noodles
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\r\nhttps://www.albanyfarms.com/twisted-noodles
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\r\nPlease contact\u00a0Produce Your Podcast\u00a0if you want to increase visibility, leads and sales for your business.\u00a0","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/da4b5bfe-c360-4640-bd2f-171654086297/askbrienart-scaled.jpg"}