{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F6d494b4a-860f-4eda-8080-d632e6e48a34","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"SBP 096: The Barber's Brief - November 6, 2024\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/6d494b4a-860f-4eda-8080-d632e6e48a34\"></iframe>","title":"SBP 096: The Barber's Brief - November 6, 2024","description":"<p>Welcome to another episode of The Barber\u2019s Brief!</p>\n<p>Join Marc and Vassilis as they dive into the latest marketing and business news, spotlight a standout case study in their Marketing Moment, and wrap up with the Ad of the Week.</p>\n<p>Enjoy the show!</p>\n<p><br /></p>\n<p>Follow our updates here: \u2060\u2060https://www.linkedin.com/company/sleeping-barber/\u2060\u2060</p>\n<p>Get in touch with our hosts:</p>\n<p>Marc Binkley: \u2060\u2060https://www.linkedin.com/in/marcbinkley/</p>\n<p>Vassilis Douros: \u2060\u2060https://www.linkedin.com/in/vassilisdouros/\u2060</p>\n<p><br /></p>\n<p>Timestamps:</p>\n<p>00:00 - Introduction</p>\n<p>01:25 - Is influencer marketing right for you?</p>\n<p>04:24 - lululemon and Fanatics Partner with NHL\u00ae to Launch New Premium Fan Apparel Collection.</p>\n<p>08:18 - Moo Deng will Die. Your brand needs to be immortal.</p>\n<p>12:08 - ChatGPT search officially launches</p>\n<p>18:26 - The Marketing Moment: Heinz Ketchup, It has to be Heinz.</p>\n<p>25:21 - Ad of the Week - Apple, Write Smarter.</p>\n<p><br /></p>\n<p>In The News Links:</p>\n<p>Is influencer marketing right for you? </p>\n<p>Dr. Grace Kite https://www.linkedin.com/posts/magic-numbers-co_is-influencer-marketing-right-for-you-the-activity-7254761570923069441-iknX</p>\n<p>YouGov findings: https://business.yougov.com/content/50275-from-kitchen-to-closet-nearly-three-in-five-users-find-fashion-and-food-influencer-advice-helpful</p>\n<p>lululemon and Fanatics Partner with NHL\u00ae to Launch New Premium Fan Apparel Collection</p>\n<p>Source: https://corporate.lululemon.com/media/our-stories/2024/lululemon-and-fanatics-partner-with-nhl</p>\n<p>Moo Deng will Die. Your brand needs to be immortal</p>\n<p>Andrew Tindall on The Drum </p>\n<p>Source: https://www.thedrum.com/opinion/2024/10/24/moo-deng-will-die-your-brand-needs-be-immortal</p>\n<p>ChatGPT search officially launches</p>\n<p>Source: Techcrunch</p>\n<p>Link: https://searchengineland.com/chatgpt-search-officially-launches-447919</p>\n<p><br /></p>\n<p>The Marketing Moment:</p>\n<p>Heinz Ketchup: It has to be Heinz</p>\n<p>WARC Cannes Creative Lions Grand Prix, Creative Effectiveness Lions</p>\n<p>Agency - Rethink Canada</p>\n<p>https://info.canneslions.com/the-official-cannes-lions-2024-wrap-up-report/creative-impact</p>\n<p><br /></p>\n<p>Ad Of The Week:</p>\n<p>Title: Write Smarter</p>\n<p>Advertiser: Apple</p>\n<p>Link: https://youtu.be/3m0MoYKwVTM?list=TLGGnLWpSYG3DtwwNTExMjAyNA </p>\n<p>The latest Apple ad, \u2018Write Smarter,\u2019 follows an office worker using the tech giant's Intelligence system on his iPhone 16 Pro to refine his usually casual emails into polished, professional messages, much to the surprise of his boss, who seems a bit perplexed by the sudden shift in tone.</p>\n<p><br /></p>\n","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/637e406f-20b7-4dd3-808f-f7d820270491/21697713-1730955124108-cd39921762217.jpg"}