{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F6d995909-74a2-4db1-be1a-e6f033febb81","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"","title":"How to optimise your website, blog and podcast for SEO with Sarah & Hannah","description":"This week we\u2019re going to be talking about SEO \u2013 Search Engine Optimisation. And to help me (because I know nothing about SEO) I have TWO lovely guests with me! We have the lovely Sarah and Hannah, who are the hosts of SEO SAS. These girls have worked in this industry a long while and they love SEO, so I knew they would be the perfect people to come on and talk to you about this subject. And perhaps you may even be inspired to do something with your own SEO!\r\n\r\nKey Takeaways Covered in the Podcast\r\n\u2022\tSEO stands for Search Engine Optimisation \u2013 the process of increasing both the quality and quantity of traffic to your website, by increasing the visibility of the website or web pages to people via search engines such as google.\r\n\u2022\tGoogle has over 200 ranking factors. There are over 200 factors that google look at when they are ranking pages and websites.\r\n\u2022\tMost people when they think about SEO, they just think about keywords. It is now so much more sophisticated. You need to think about things such as page speed, user experience, technical aspects and accessibility.\r\n\u2022\tMaking one change can make a huge difference, and that may be all you need to do for a couple of months. Simply changing a page title could increase traffic by 20%!\r\n\u2022\tSEO is NOT dead! It is still very important. \r\n\u2022\tThere are two types of key words \u2013 Educational and Transactional.\r\n\u2022\tYou can find out how people are finding you and what they are searching for by using free tools such as Google Search Console.\r\n\u2022\tDomain Authority is a score out of 100, based on the amount of back links to your website and how trustworthy your website is.\r\n\u2022\tYou need to make sure everything linked to your website is relevant, trustworthy and natural. Otherwise it can be spammy.\r\n\u2022\tThere are link specialists who can help you with your link building. If you are linking out, make sure it is natural and relevant. When getting links to your site, there are lots of different ways you can do this, such as, creating useful articles that can help others (guest post), give a quote about the latest news on another website and digital PR \u2013 fun ways to get people talking.\r\n\u2022\tMake sure your blog title is click worthy and answering something that people are going to search for or something that people don\u2019t even know they want yet.\r\n\u2022\tYou can research what people are looking for through Google AdWords.\r\n\u2022\tMake sure all your subheadings in your blog are optimised too!\r\n\u2022\tIs there some added value you can add to your blog compared to those that are already out there? Such as a video, more images, more information.\r\n\u2022\tGive people a reason to stay on your site longer and go to other areas after they have read your blog post, or even convert!\r\n\u2022\tMake sure your images are no bigger than 100kb as this can slow down your page speed. \r\n\u2022\tName your image something relevant, add alt text (alternative text) that describes that image.\r\n\u2022\tMetadata is the information that displays in google \u2013 you can decide this! Make sure your title is 60-70 characters long, optimised with key words. Description 120-160 characters, use key words here too!\r\n\u2022\tCTR \u2013 click through rate. This will depend on the quality of your metadata.\r\n\u2022\tTest your title tags and metadata using Google Analytics.\r\n\u2022\tSEO for your podcast \u2013 show notes and transcripts for google to be able to understand. Work out what key words your podcast should rank for and optimise elements on that page. \r\n\u2022\tSchemer \u2013 code that tells google what that content is \u2013 Use Google Tag Manager.\r\n\u2022\tShare your podcast on other channels to promote it but also adds links.\r\n\u2022\tSentiment \u2013 reviews \u2013 google takes this into account. \r\n\u2022\tDon\u2019t delete products or pages without knowing the consequences! 404 error pages will occur (bad user experience).\r\n\u2022\tOptimise your URLs \u2013 think of keywords.\r\n\u2022\tUpdate your SEO as an ongoing task \u2013 google is always changing its algorithm. \r\n\u2022\tKeep an eye on what your competitors are doing.\r\n\u2022\tTest and measure what you are doing/using.\r\nOne thing","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/3184ab48-2eec-4cd7-b544-dc1733811965/czU5bzU4oxGLQIxSPt6_NQW_.jpeg"}