{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F6de2b0a6-0b76-4473-9f2c-4f7ad21735c7","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"#128: American Airlines & AAdvantage Loyalty Insights (Short Summary Show)\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/6de2b0a6-0b76-4473-9f2c-4f7ad21735c7\"></iframe>","title":"#128: American Airlines & AAdvantage Loyalty Insights (Short Summary Show)","description":"Founded in 1981, the https://www.aa.com/i18n/aadvantage-program/aadvantage-program.jsp?anchorLocation=DirectURLandtitle=aadvantage (AAdvantage program) is one of the world's first and biggest loyalty programs. \r\n\nIn early 2020, I interviewed https://www.linkedin.com/in/bridget-blaise-shamai/ (Bridget Blaise-Shamai), then President of the AAdvantage program, and discovered the original strategic idea behind the program, some of it's most fascinating insights and how American Airlines was adapting to perhaps the most challenging time in its history. \r\n\nThis short summary show captures just some of what I learnt from this extra-ordinary success story, so listen to learn how a laser focus on customers can create extra-ordinary loyalty, even in this most competitive sector. \r\n\nShow Notes:\r\n\n1) https://www.aa.com/i18n/aadvantage-program/aadvantage-program.jsp?anchorLocation=DirectURLandtitle=aadvantage (AAdvantage Program)\r\n\n2) https://www.linkedin.com/in/bridget-blaise-shamai/ (Bridget Blaise- Shamai)\r\n\n3) https://letstalkloyalty.com/audio/32-aadvantage-american-airlines-caring-for-loyal-customers-through-challenging-times/ (Let's Talk Loyalty with American Airlines Advantage Programme )","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/42a29e03-548d-4860-a5b8-d98932a562d8/2953009-1626533790609-c8bf8e80fdfb2.jpg"}