{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F6e902029-bc08-4898-a26f-e6fa9206f161","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"#6. How to use \u2018brand equity\u2019 to fatten profits & extract a higher sale price for your business upon exit\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/6e902029-bc08-4898-a26f-e6fa9206f161\"></iframe>","title":"#6. How to use \u2018brand equity\u2019 to fatten profits & extract a higher sale price for your business upon exit","description":"Season 1: 'The Branding Series' / Episode # 6\r\n\r\nBrand Equity Is The Key Higher Margins Now, and Bigger Price When You Sell The Business Later. Branding Experts And Top Entrepreneurs Reveal How To Grow Brand Equity, Why Its Such A Driver Of Wealth.\r\n\r\nGuest Bios:\r\n\r\nNeil Luo (https://www.linkedin.com/in/neil-luo/)is the Global Head of Growth at Airwallex (https://www.airwallex.com ), a $1 BILLION fintech start up.\r\n\r\nFred Schebesta (https://www.linkedin.com/in/fredschebesta/)is co-founder of $250 million comparison site Finder (Finder.com.au) He is listed #22 on AFR's young rich list.\r\n\r\nAndre Eikmeier (https://twitter.com/andre_eikmeier) is cofounder of $100 million online wine retailer, Vinomofo (https://vinomofo.com.au) Also founder of The Good Empire and Year of the Planet.\r\n\r\nRachel Bevans (https://www.linkedin.com/in/rachelbevans/) is branding expert and director of The Healthy Brand Company (https://www.thehealthybrandcompany.com/)\r\n\r\nWhat to listen out for:\r\n\r\n0.39 Jeff Bezos quote on brands\r\n\r\n1.23 Walter Landor quote on branding\r\n\r\n2.53 Is Jeff Bezos and Amazon the 'Sith Lord' of modern day commerce\r\n\r\n5.41 Technical explanation of what brand equity is\r\n\r\n8.19 Why brand equity is important and the opportunities it creates\r\n\r\n12.47\tFred Schebesta from Finder.com.au on how they grew brand equity\r\n\r\n18.25\tTechnical explanation of how a business can grow brand equity\r\n\r\n21.36\tAndre Eikmeier on how Vinomofo grew their brand equity\r\n\r\n26.07\tNERD SUPERPOWER regular segment Andre Eikmeier\r\n\r\n27.43\tFEATURE STORY: interview with Neil Luo of Airwallex\r\n\r\n38.05  NERD UNDER PRESSURE regular segment with Fred Schebesta of Finder\r\n\r\nResources and links:\r\n\r\n1.Jeff Bezos quote on brand https://www.forbes.com/sites/williamarruda/2016/09/06/the-most-damaging-myth-about-branding/#7f44412e5c4f\r\n\r\n2.Amazon overtakes Apple to become worlds biggest brand valued at $315 billion https://www.business-standard.com/article/pti-stories/amazon-dethrones-google-as-top-global-brand-survey-119061100304_1.html\r\n\r\n3.Walter Landor the brand designer https://en.wikipedia.org/wiki/Walter_Landor\r\n\r\n4.'The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google' by Scott Galloway https://books.google.com.au/books/about/The_Four.html\r\n\r\n*****\r\n\r\nEnjoyed this podcast? &gt;&gt;&gt;&gt; Please SHARE via text or social media ((!))\r\n\r\nGet in touch with us here: https://nerdsofbusiness.com/contact/\r\n\r\nYou can follow Nerds of Business on socials:\r\n\r\nTwitter: https://twitter.com/business_nerds\r\n\r\nFacebook: https://www.facebook.com/nerdsbusiness/\r\n\r\nLinked in: https://www.linkedin.com/company/nerds-of-business/","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/0cac8944-14c5-4968-9e35-81c2d9223bd9/VpWbFk__4M_L7FoBCamexyog.jpg"}