{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F6f2a20e1-217a-4726-87ce-bbf6a289f5fc","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"145 | How To Talk About Your Competition, Ian Altman\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/6f2a20e1-217a-4726-87ce-bbf6a289f5fc\"></iframe>","title":"145 | How To Talk About Your Competition, Ian Altman","description":"On this episode of the Same Side Selling podcast, I share strategies that you can use to steer conversations about the competition in a way that is beneficial for your business, while still maintaining a positive rapport with the client.\n\nListen to this episode and discover:\n\n> How to speak to clients who want to compare your business to a competitor.\n> Why it is your fault that the misconception about your business exists, and why that is great news!\n> How to get an edge on your competitors without being negative.\n> Why you don't necessarily need to be at the pinnacle of the pyramid to still earn business.\n> And so much more\u2026","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/f65a1b6d-52b3-4098-b911-f87c8f24a192/artworks-000359159604-899hy2-t3000x3000.jpg"}