{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F6f65e313-477c-4f0e-b964-a4bf855e3f89","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"Smarter Marketing in a Noisy World \u2013 With Michael DiMaria of Madman Marketing\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/6f65e313-477c-4f0e-b964-a4bf855e3f89\"></iframe>","title":"Smarter Marketing in a Noisy World \u2013 With Michael DiMaria of Madman Marketing","description":"In this episode of BizBlend, host Sana is joined by Michael DiMaria, founder of Madman Marketing, for a no-nonsense conversation about what actually works in marketing today. Forget demographics\u2014Michael dives into search intent, AI-led SEO, ID-free ad targeting, and why sustainable marketing systems are non-negotiable. You\u2019ll hear how startups and established brands alike can make better decisions, measure what matters, and stop wasting budget on outdated metrics. If you\u2019ve ever felt overwhelmed by data or underwhelmed by results, this one\u2019s for you.\n\nAbout the Guest:Michael DiMaria is the founder of Madman Marketing, a U.S.-based agency known for cutting through marketing fluff and delivering real, measurable growth. His team builds intelligent systems that combine SEO, automation, and AI\u2014without the jargon. Michael brings a unique lens to performance marketing by prioritizing user behavior over traditional demographic boxes. He\u2019s a firm believer in creating scalable systems that work for the business and the humans behind it.\n\nKey Takeaways:\n\n\nTraditional demographics are out; user intent and behavior are in.\n\n\nSEO is evolving\u2014it's not dead, just shifting across platforms like AI tools and social media.\n\n\nSustainable marketing starts with strong operations and documented SOPs.\n\n\nAI tools like Jasper and ClearScope support SEO but still need a human touch.\n\n\nOrganic content is still powerful if aligned with clear goals and real value.\n\n\nMedia mix modeling is the future of attribution\u2014tracking impact, not just clicks.\n\n\n\nConnect with Michael:\n\n\nWebsite: madmanmarketing.io\n\n\nInstagram/Threads: @michaelisnotavailable\n\n\n\nWant to be a guest on BizBlend?DM Me Here: PodMatch ProfileTune to all our 15 podcasts: Podcast NetworkSubscribe To Newsletter: Healthy Mind by AvikJoin Community: NAS.IO Community\nStay Tuned And Follow Us!\u2022 YouTube \u2013 Healthy Mind \u2013 Healthy Life\u2022 Instagram \u2013 @healthyminds.pod\u2022 Threads \u2013 @healthyminds.pod\u2022 Facebook \u2013 Podcast Page\u2022 LinkedIn \u2013 Reema Chatterjee | Avik Chakraborty\n#podmatch #healthymind #healthymindbyavik #wellness #marketingstrategy #SEO #startupgrowth","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/8749df67-2e89-47dd-9fdd-acf47e22a55b/1b228e298d805a68.jpg"}