{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F6f7ae23d-b7db-4a02-8c68-2141217c3b6c","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"2. The Power and Value of Differentiation w/ Tim Caito\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/6f7ae23d-b7db-4a02-8c68-2141217c3b6c\"></iframe>","title":"2. The Power and Value of Differentiation w/ Tim Caito","description":"Why is different more impactful than better?\u00a0 On this episode, I am thrilled to have Tim Caito join the program. Tim and I break down the importance and value of understanding your company\u2019s value drivers and why it is critical that the entire organization and not just your sales team is aligned around them.\u00a0\u00a0 Tim is a Senior Partner at ForceManagement and responsible for their Customer Strategy and Success Center of Excellence.\u00a0 This center provides Force Management customers guidance on how to align their sales effectiveness strategies with their overall growth strategies, creating a success roadmap for achieving sustained sales productivity. Tim Caito combines more than 30 years of sales, management, professional development and business consulting experience to help selling and buying organizations, challenged by dramatic shifts in market conditions, win better deals and improve critical seller-buyer relationships. Tim holds a Bachelor of Science Degree in Psychology from Bowling Green State University. Tim\u2019s Contact Information:  LinkedIn Website ","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/9c48a8bc-829a-476b-a22e-4b3ce90005eb/EjXn3jYdO_0w2N-KsW9D4Jla.jpg"}