{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F7004283e-2cfe-4e37-8383-51eb38639279","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"A Pragmatic Look at the Evolution of Insights Technology with Bryan Orme, Sawtooth Software\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/7004283e-2cfe-4e37-8383-51eb38639279\"></iframe>","title":"A Pragmatic Look at the Evolution of Insights Technology with Bryan Orme, Sawtooth Software","description":"Explore the transformation of market research techniques and the role of AI in the latest episode of MRII\u2019s Insights and Innovators podcast. Join Jon Last, President of Sports and Leisure Research Group, as he talks with Bryan Orme, CEO of Sawtooth Software. Bryan shares his journey in data collection and analytics, the technological evolution in market research, and essential skills for future researchers. From the days of phone surveys to today's AI-enhanced methodologies, don't miss this engaging discussion on how technology is shaping the future of our industry.\n \n00:00 Introduction and Sponsor Message\n00:26 Meet Brian Orme: A Pioneer in Data Collection and Analytics\n01:53 Brian Orme's Journey to Sawtooth Software\n04:51 Evolution of Data Collection Methods\n09:28 The Impact of AI on Market Research\n13:02 Skills for Future Insights Professionals\n16:50 Leadership and Work Culture in Modern Organizations\n20:38 Conclusion and Farewell","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/3c110a11-0ffc-46db-9506-6cfeb2a8ff9c/mrii-podcast-logo2a-sb3ssf.png"}