{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F70211150-c2bf-4577-9503-fb352a5b2613","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"#5. How to grow \u2018brand awareness\u2019 for maximum impact, with the least amount of effort\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/70211150-c2bf-4577-9503-fb352a5b2613\"></iframe>","title":"#5. How to grow \u2018brand awareness\u2019 for maximum impact, with the least amount of effort","description":"Season 1: 'The Branding Series' / Episode # 5\r\n\r\nGrowing Your Brand Awareness Is A Key Driver Of Sales Growth And Revenue. Branding Experts And Top Entrepreneurs Reveal What It Takes To Get It Right, Why It's So Important, And The Key Opportunities You're Probably Missing In Your Own Brand Marketing.\r\n\r\nGuest Bios:\r\n\r\nNeil Luo (https://www.linkedin.com/in/neil-luo/)is the Global Head of Growth at Airwallex (https://www.airwallex.com ), a $1 BILLION fintech start up.  \r\n\r\nDr Rob Newman (https://www.linkedin.com/in/rob-newman-007757/) is CEO of ASX 200 online mapping technology provider, Nearmap. (https://nearmap.com.au).\r\n\r\nPic Picot (https://twitter.com/pics_uk) is the founder international food brand, Pic\u2019s Peanut Butter (https://www.picspeanutbutter.com/)\r\n\r\nVictoria Coster (https://www.linkedin.com/in/creditfixsolutionscreditrepair/) is a Telstra Business Person of the Year finalist 2019, and founder of Credit Fix Solutions (https://creditfixsolutions.com.au)\r\n\r\nBen Carew (https://www.linkedin.com/in/bencarew/) is director of SEO and Analytics at Webbuzz- The Growth Marketing Agency (https://webbuzz.com.au)\r\n\r\nRachel Bevans (https://www.linkedin.com/in/rachelbevans/) is branding expert and director of The Healthy Brand Company (https://www.thehealthybrandcompany.com/)\r\n\r\nJon Michail (https://www.linkedin.com/in/jonmichail-imageconsultant-personalbrandingcoach/)\u2013 brand expert and and image consultant, director at the Image Group (https://www.imagegroup.com.au/)       \r\n\r\nWhat to listen out for:\r\n1.41          The true branding story of Shoostov and Sons vodka from 1863\r\n\r\n3.54        Rap stars, Instagram and cognac brand ambassadors\r\n\r\n7.37         The two types of brand awareness\r\n\r\n10.30\tOnline apps and tools to monitor your brand\r\n\r\n13.10\tThe value of Facebook groups in growing brand awareness\r\n\r\n14.55\tNERD-O-METER segment with Neil Luo of Airwallex\r\n\r\n17.23\tNearmap use their tech for the common good and get priceless free PR\r\n\r\n18.29\tHow Nearmap grew brand awareness in North America by 'narrowcasting' in one vertical\r\n\r\n20.48:\tPic's Peanut Butter founder uses word of mouth via taxi drivers to spread brand awareness\r\n\r\n24.49:\tVictoria Coster on how to use Linked In to grow brand awareness for a small business\r\n\r\n26.45: The power of SEO for brand awareness for B2C offers\r\n\r\n28.51: How to create an online 'brand wall' via remarketing\r\n\r\n33.45: The branding opportunity of club or school sponsorships\r\n\r\n35.20:\tThe importance of Google analytics for measuring brand engagement\r\n\r\n39.15: NERD UNDER PRESSURE segment featuring Rob Newman, Nearmap.\r\n\r\nResources and links:\r\n\r\n1.Shustov and Sons vodka 1863 brand awareness campaign https://investory-video.com/shustov  \r\n\r\n2.Rappers, booze and Instagram influencer marketing https://www.thedrinksbusiness.com/2018/12/diageo-under-fire-for-deceptive-ciroc-vodka-influencer-advertising-on-instagram/\r\n\r\n3.Nearmap used their mapping technology to help residents in the 2011 Brisbane floods https://www.abc.net.au/news/specials/qld-floods/\r\n\r\n4.'Mention' is a social media and online app that allows businesses to monitor their brand https://mention.com/en/\r\n\r\n*****\r\n\r\nEnjoyed this podcast? &gt;&gt;&gt;&gt; Please SHARE via text or social media ((!))\r\n\r\nGet in touch with us here: https://nerdsofbusiness.com/contact/\r\n\r\nYou can follow Nerds of Business on socials:\r\n\r\nTwitter: https://twitter.com/business_nerds\r\n\r\nFacebook: https://www.facebook.com/nerdsbusiness/\r\n\r\nLinked in: https://www.linkedin.com/company/nerds-of-business/","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/0cac8944-14c5-4968-9e35-81c2d9223bd9/VpWbFk__4M_L7FoBCamexyog.jpg"}