{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F71e1b45f-8d98-4a1c-b44f-86c2c8579b04","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"Wax Lyrical | London Sock Company's Dave Pickard, Starbucks, British Gas, M&S\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/71e1b45f-8d98-4a1c-b44f-86c2c8579b04\"></iframe>","title":"Wax Lyrical | London Sock Company's Dave Pickard, Starbucks, British Gas, M&S","description":"In this special direct to consumer episode the Wax/On team are joined by London Sock Company co-founder Dave Pickard to discuss what it\u2019s like setting up and growing a successful DTC business. Plus, do wacky ads really work? with behavioural scientist Patrick Fagan. And new ad campaigns from Starbucks, British Gas and M&S.\n\nAnd, in terms of Starbucks' latest ad supporting the Trans community, Dave also spoke about the London Sock Company's 'pull your socks up' campaign. \n\nhttps://www.londonsockcompany.com/pull-your-socks-up-for-charity/\nhttps://www.marketingweek.com/british-gas-wilbur-penguin-brand-positioning/\nhttps://www.youtube.com/watch?v=fCAO53oThQI&feature=emb_title","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/b789277c-2c61-4a3c-ba5a-5bc63337e473/artworks-fp6tcmvcavkazoii-pj3jrq-t3000x3000.jpg"}