{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F7211274d-5fb0-4a93-8ddc-b7472f7861e5","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"Chris Austin: To Thrive, Market Your Business As If You Were A Media Company\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/7211274d-5fb0-4a93-8ddc-b7472f7861e5\"></iframe>","title":"Chris Austin: To Thrive, Market Your Business As If You Were A Media Company","description":"In this episode of The Best Kept Secret, Chris Austin, a fractional CMO exhorts business owners not to just think like a media company, but become a media company.  You need to be driving revenues using your content. You have to satisfy two equally important audiences. One is obvious and that's your customers.  The other is Google!  Your content must educate, entertain, and engage in attracting customers.  Email jay.kingley@centricityb2b.com to learn more about Centricity and the Best Kept Secret show.","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/94e95e74-ba45-48c6-ab1b-cf841f5fa836/2fsdT7G6Z0wLb1Chbv43dvLJ.png"}