{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F724d2370-5605-400a-bf55-aeb943e4b69f","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"#202: Loyalty Insights from Scandinavia (Short Summary Show)\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/724d2370-5605-400a-bf55-aeb943e4b69f\"></iframe>","title":"#202: Loyalty Insights from Scandinavia (Short Summary Show)","description":"In this short summary show, I look back on an interview exploring \u201cmindful marketing\u201d and how it relates to loyalty from an interview with https://www.linkedin.com/in/mathsmathisen/ (Maths Mathisen), founder and CEO of an innovative app designed to promote loyalty for brands in the age of digital distraction and addiction.\r\n\nThe https://www.hold.app/ (HOLD) app uses the power of gamification to help FMCG brands and retailers compete in the \u201cwar of attention\u201d by rewarding users for putting down their devices and focusing on the things they decide are most important. \r\n\nAn interesting way of engaging consumers for dis-engaging!\r\n\nShow Notes:\r\n\n1) https://letstalkloyalty.com/68/ (#68: Mindful Marketing and Loyalty Insights from Scandinavia)\r\n\n2) https://www.linkedin.com/in/mathsmathisen/ (Maths Mathisen, founder and CEO, HOLD)\r\n\n3) https://www.hold.app/ (HOLD) app","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/7a82a9ea-c69e-4c0c-8258-961cad50ee97/2953009-1647554469077-6bf90b1255989.jpg"}