{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F7441965f-c990-4b8c-a264-3a69db06cf64","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"#448: Investigating Railway Loyalty Innovation (Short Summary Show)\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/7441965f-c990-4b8c-a264-3a69db06cf64\"></iframe>","title":"#448: Investigating Railway Loyalty Innovation (Short Summary Show)","description":"In this weeks episode of Let\u2019s talk \u201ca little\u201d loyalty Tom reviews the original podcast where Paula was joined by https://www.linkedin.com/in/javier-marin-martinon/ (Javier Marin Martinon), Chief Commercial, Loyalty, and Customer Officer, who shares what https://www.renfe.com/es/es (Renfe), Spains leading railway company, have implemented for members of its loyalty program.\r\n\n \r\n\nRailway travel may appear to be a strange environment for loyalty, but Javier explains how loyalty must be seen in terms of the journey, with the competition against plane and car travel, rather than with the destination.\r\n\n \r\n\nListen in for tips on how to engage the customer and create loyalty in a difficult sector, where the choices are limited by supply and the benefits are intangible.\r\n\n\r\n\r\n\nHosted by https://www.linkedin.com/in/tom-peacethe-loyalty-people/ (Tom Peace.)\r\n\n\r\n\r\n\nShow Notes:\r\n\n1) https://www.linkedin.com/in/clionamooney/ (\u2060)https://www.linkedin.com/in/javier-marin-martinon/ (Javier Marin Martinon\u2060)\r\n\n2) https://www.sandmanhotels.com/ (\u2060\u2060\u2060)https://www.irishtimes.com/ (\u2060)https://www.renfe.com/es/es (Renfe\u2060)\r\n\n3) http://letstalkloyalty.com/254/ (#254: Loyalty Innovation in the Railway Industry)","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/2d9f4251-9f21-4d9d-b932-f28cf1f521db/2953009-1698049206253-c0224b219db7f.jpg"}