{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F747afa58-d8ac-4880-bf59-8d11605980db","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"#411: McDonald's Rewards - Global Loyalty Insights\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/747afa58-d8ac-4880-bf59-8d11605980db\"></iframe>","title":"#411: McDonald's Rewards - Global Loyalty Insights","description":"Today\u2019s episode features a brand that has been at the TOP of our wish list to bring on the show over the past few years. \r\n\nhttps://corporate.mcdonalds.com/corpmcd/home.html (McDonald\u2019s) is, of course, the world\u2019s leading global foodservice retailer, with over 40,000 locations in over 100 countries!\r\n\nJust recently, the business was listed in second place in the https://www.fastcompany.com/most-innovative-companies/list (*World&#39;s Most Innovative Companies of 2023*), and they now operate loyalty programs in over 50 markets, with over 50 million members active!\r\n\nJoining me today to share this incredible story is https://www.linkedin.com/in/bess-cades-4598a420/ (Bess Cades) Director, Customer Engagement Strategy and Lifetime Value for McDonald\u2019s.\r\n\nListen to learn the insights behind the extraordinary growth for https://www.mcdonalds.com/us/en-us/download-app.html (McDonald\u2019s Rewards) around the world, a program that in time, could become one of the world\u2019s largest loyalty programs.\r\n\nPlease enjoy this masterclass in loyalty marketing from one of the world\u2019s greatest brands. \r\n\n \r\n\nShow Notes:\r\n\n1) https://corporate.mcdonalds.com/corpmcd/home.html (McDonald\u2019s)\r\n\n2) https://www.mcdonalds.com/us/en-us/download-app.html (McDonald\u2019s Rewards)\r\n\n3) https://www.linkedin.com/in/bess-cades-4598a420/ (Bess Cades Director, Customer Engagement Strategy and Lifetime Value)\r\n\n4) https://www.fastcompany.com/most-innovative-companies/list (World&#39;s Most Innovative Companies 2023 )\r\n\n5) https://letstalkloyalty.com/videos/mcdonalds-rewards-global-loyalty-insights-2/ (Watch the full video interview at www.Loyalty.TV)","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/07256e36-a157-4b59-a136-de4c11549dfa/2953009-1689968532761-f3cc7583631cb.jpg"}