{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F74a5e61a-e411-4283-939d-4474ac4636c6","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"322 - Selling a Membership Alongside An Existing Online Course\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/74a5e61a-e411-4283-939d-4474ac4636c6\"></iframe>","title":"322 - Selling a Membership Alongside An Existing Online Course","description":"Do you have an online course you\u2019re thinking of taking to the next level? Wondering if an online membership would make the perfect pairing?\n\nA combination of courses and memberships can work well, but only if you get the strategy right. \n\nIf you\u2019re considering an online membership alongside your course, this is the episode for you! We cover the benefits of blending the two content models together and all the different ways you can do this effectively. \n\nIn this episode, you\u2019ll learn about the different considerations you need to make before choosing any particular model, including where on the journey your audience is and what they need from your content. \n\nEssential Learning Points:\n\nThe benefits of combining a membership with an online course\nHow to sell your membership as a standalone product\nThe two main ways to combine your course and membership\nHow to decide what strategy to use","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/96a13038-de7a-4d51-9ae8-a5b496bfcc1b/MG-POD-COVER-v1-OPT.jpg"}