{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F75ef01ea-007b-4ca6-b368-6a8aec087abb","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"Jen Rottenberg, Head of Partnerships, Athleta\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/75ef01ea-007b-4ca6-b368-6a8aec087abb\"></iframe>","title":"Jen Rottenberg, Head of Partnerships, Athleta","description":"It\u2019s safe to say that we\u2019ve arrived at something of an inflection point for women\u2019s sports. NWSL games are selling out. The WNBA just turned 25. US women\u2019s soccer recently secured pay equity with the men. The KC Current are building the first women\u2019s soccer-specific venue. And on and on.\n \nWomen\u2019s sports are generating more attention (and more revenue) than ever before.\n\nAnd no brand is perhaps better positioned to take advantage of this momentum that women\u2019s sportswear brand Athleta. \n\nIn this episode, we connect with Jen Rottenberg, Athleta\u2019s Head of Partnerships, to discuss the brand\u2019s approach to sports marketing. \n\nWe dive into their partnerships with Simone Biles and Alison Felix and what makes them so impactful, why partnership depth is better than breadth, and what she\u2019s looking for in new opportunities.","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/98e03ca4-e36c-4aa8-9b03-8768a99a0ea9/artworks-utlyqyrgyuw2f6ve-tqlxsw-t3000x3000.jpg"}