{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F764d428e-c07f-45b1-8d68-feadfda3cc85","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"","title":"7 Marketing Tips From 7 Years In Business","description":"7 Marketing Tips From 7 Years In Business\n\nIn this episode, Scott Wilson shares the best 7 marketing tips he has learnt from running his digital marketing agency Digital Influence over the last 7 years.\n\nHere's a snapshot of what's in this Marketing 4 Business podcast episode: \n\nNumber One: CM + FR = R Formula - Scott\u2019s must-have marketing formula that flat-out works. No, if\u2019s or but\u2019s. Just use this formula to grow your business.\n\nNumber Two: Own Your Keywords - why it\u2019s important to grow your potential customer's mindshare so that you can grow your business's market share.\n\nNumber Three: Before, During & After Marketing - nail these three stages of marketing, and you will start to increase your lead flow and get more referrals from your existing customers.\n\nNumber Four: Strategic First Thinking vs Tactic First Thinking - Scott reveals one of the biggest marketing mistakes businesses are making right now.\n\nNumber Five: Eyeball, Influence and Maths Strategies - get clear on these three strategies, and you will start to see your marketing win.\n\nNumber Six: The Mindset Question - the question Scott asks to see if the business owner has the right mindset to win regarding marketing. Make no mistake; some business owners don\u2019t have what it takes to stay in the game long enough to win.\n\nNumber Seven: The 8th Wonder of the World - the secret sauce that will help you beat your competitors in marketing. Most businesses don\u2019t do this simply because they are too lazy or don\u2019t know how to do it. \n\nAnd so much more \ud83d\ude09\n\nHave fun, and take action.\n\nScott Wilson","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/4f1ec403-5001-433e-a706-2d30f898aac1/G0FMpwUbl-i8S3gcrdEL7ePl.jpg"}