{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F765cdaba-d42f-46b7-bade-c4960b916668","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"SBP 062: The Barber's Brief - March 13, 2024\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/765cdaba-d42f-46b7-bade-c4960b916668\"></iframe>","title":"SBP 062: The Barber's Brief - March 13, 2024","description":"Welcome back to another episode of The Barber\u2019s Brief. A segment where we cover news that caught our eye, a marketing moment where we highlight a case study, and our ad of the week.\nWe hope you enjoy the show!\n\nOur Hosts:\nFollow our updates here: \u2060\u2060https://www.linkedin.com/company/sleeping-barber/\u2060\u2060\nGet in touch with our hosts:\nMarc Binkley: \u2060\u2060https://www.linkedin.com/in/marcbinkley/\nVassilis Douros: \u2060\u2060https://www.linkedin.com/in/vassilisdouros/\u2060\n\nIn the News:\n[CNN] House panel unanimously approves bill that could ban TikTokHeadline + Link + Top 3 Points\nLink: https://www.cnn.com/2024/03/07/tech/congress-bill-bans-tiktok-america/index.html?darkschemeovr=1\n\n[Marketing Week] TIME - The one true measure of marketing effectiveness\nLink: https://www.marketingweek.com/ritson-measure-marketing-effectiveness/\n\n[Marketing Week] Meta Spotlight How AI Investments Are Paying Off For Advertisers\nLink: https://www.marketingdive.com/news/meta-ai-investments-advertiser-lessons-2024/706973/\n\n[Marketing Week] Marketing Teams are increasingly outsourced\nLink: https://www.marketingweek.com/skills-shrinking-teams-outsourcing/\n\n[Yahoo Finance] The Canadian Marketing Association Unveils Plans for Its Inaugural CMA Marketing Week to Drive Industry Innovation\nLink: https://finance.yahoo.com/news/canadian-marketing-association-unveils-plans-125500328.html \n\n[CryptoNews] El Salvador Could become one of the Worlds Richest Countries due to Bitcoin \nLink: https://cryptonews.com/news/el-salvador-may-become-one-of-the-worlds-richest-countries-due-to-bitcoin-holdings.htm \n\nMarketing Moment\nMost contagious report 2023: 2023 Orange / Bleues\u2019 Highlights /\nMarcel, Paris\nSummary: In July 2023, one ad from the Women\u2019s World Cup garnered a lot of attention, from French telco Orange. The spot highlights the talent of the women\u2019s French national team (known as \u2018les Bleues\u2019) and calls out prejudice against women\u2019s football.\nDownload Link: https://shorturl.at/goO39\n\nAd of the Week\nMPfizer - Here\u2019s to the Next Fight, Letsoutdocancer.com \nVideo Link: https://youtube.com/watch?v=fwvjimuwVyY&t=59s\n\nWhere to Listen:\nApple Podcasts: https://podcasts.apple.com/ca/podcast/the-sleeping-barber-a-business-and-marketing-podcast/id1609811324\nSpotify: https://open.spotify.com/show/4v0kaM350zEY7X2VBuyfrF?si=7083317d5afd488b \u2060\u2060\nGoogle Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy84MWVjYWJhNC9wb2RjYXN0L3Jzcw?sa=X&ved=2ahUKEwji_oSOopP-AhXnlo4IHTZKBgYQ9sEGegQIARAC\nYoutube: https://www.youtube.com/@sleepingbarberpodcast\n\n\n\n\n\u00a9 2024 Sleeping Barber\n\n","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/42692f3a-e5ee-450d-bc67-0deb99342305/21697713-1710385867175-92124619c5468.jpg"}