{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F7696791a-610c-48d4-8ad8-3db60fd3962a","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"#339: Unlocking Irrational Loyalty\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/7696791a-610c-48d4-8ad8-3db60fd3962a\"></iframe>","title":"#339: Unlocking Irrational Loyalty","description":"This episode explores loyalty from a strategic marketing perspective \u2013 learning what drives loyalty as an outcome and as a feeling, rather than any one particular loyalty programme.\r\n\nOur guest is https://www.linkedin.com/in/jason-foo-11032/?originalSubdomain=uk (Jason Foo), the Founder and CEO of London-based agency https://www.bbdperfectstorm.com/ (BBD Perfect Storm), which specializes in brand and culture transformation, with a goal of unlocking \u201cirrational loyalty\u201d for its clients from their customers.\r\n\nJason is also a Global Board Director and Treasurer of the Marketing Society, a Marketing Fellow and is on the Advisory Board of the Alliance of Independent Agencies.\r\n\nListen to enjoy Jason's insights and loyalty strategy inspiration, with a healthy dose of mischief.\r\n\nHosted by Paula Thomas.\r\n\nShow Notes:\r\n\n1) https://www.linkedin.com/in/jason-foo-11032/?originalSubdomain=uk (Jason Foo)\r\n\n2) https://www.bbdperfectstorm.com/ (BBD Perfect Storm)","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/a89b3ef7-d071-4289-a5ef-e745c37b32a7/2953009-1675888958092-9fa80c6ed22da.jpg"}