{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F76cf1710-8804-4e54-b20d-4f5f2a5850f5","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"How to Design Customer Feedback That Works (w/ Dr. Wendy Guess)\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/76cf1710-8804-4e54-b20d-4f5f2a5850f5\"></iframe>","title":"How to Design Customer Feedback That Works (w/ Dr. Wendy Guess)","description":"<p>Dr. Wendy Guess, a Teaching Professor of Marketing and Logistics at Florida International University, stops by to discuss her essential elements of interaction regarding business interaction with customers. We also discuss how to build customer feedback surveys that actually get results!&nbsp;</p>\n<p><a href=\"https://blog.gorizen.com/how-to-design-customer-feedback\">Read the full show notes</a></p>\n<h2><strong>Episode Markers</strong></h2>\n<ul>\n <li>1:06 - Dr. Guess\u2019s Background</li>\n <li>2:39 - How customer behavior COULD change Post-COVID</li>\n  <li>5:50 -The Essential Elements of Interaction w/ Customers</li>\n  <li>9:48 - Why PLANNING is Crucial When Communicating w/ Customers</li>\n  <li>15:38 - How to plan a useful survey</li>\n  <li>22:50 - Tools for designing and analyzing surveys</li>\n  <li>28:16 - tips for new marketers when starting out</li>\n  <li>32:10 - How to connect w/ Dr. Guess</li>\n</ul>\n<p><br></p>\n<p><strong>Connect w/ Dr. Guess</strong></p>\n<ol>\n  <li><a href=\"https://www.linkedin.com/in/drwendyguess/\">LinkedIn</a></li>\n  <li><a href=\"https://drwendyguess.com/\">DrWendyGuess.com</a></li>\n  <li><a href=\"https://podcasts.apple.com/us/podcast/indigotents-podcast/id1503405341\">\"Indigo Tent\" Podcast</a></li>\n</ol>\n<p><br></p>\n<p><strong>Follow Growth Marketing for Martians on Social Media!</strong></p>\n<p>Follow on <a href=\"https://anchor.fm/dashboard/episode/e3mb5n/metadata/facebook.com/rizen_inbound/\">Facebook &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;</a></p>\n<p>Follow on <a href=\"https://www.instagram.com/rizen_inbound/\">Instagram &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;</a></p>\n<p>Follow on <a href=\"https://twitter.com/rizeninbound\">Twitter &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;</a></p>\n<p>Follow on <a href=\"https://www.linkedin.com/company/rizen-corp/\">LinkedIn&nbsp;</a></p>\n<p><a href=\"https://www.linkedin.com/company/rizen-corp/\">&nbsp;</a></p>\n<p><strong>Grow Your Brand With Rizen!</strong></p>\n<p>We're an inbound marketing agency based in Miami, FL. Visit us at <a href=\"https://www.gorizen.com/\">gorizen.com</a> or <a href=\"https://www.gorizen.com/contact-the-rizen-inbound-marketing-team\">contact us</a> today!</p>\n\n--- \n\nSend in a voice message: https://anchor.fm/inbound-academy/message\nSupport this podcast: <a href=\"https://anchor.fm/inbound-academy/support\" rel=\"payment\">https://anchor.fm/inbound-academy/support</a>","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/51bca14a-acaf-42eb-9974-0f97a190709b/1574731-1595266298098-bd653d47c3777.jpg"}