{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F775d2e46-3b1b-488a-94c7-9f07e09d28fd","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"Know Thy Customer, Know Thy Price\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/775d2e46-3b1b-488a-94c7-9f07e09d28fd\"></iframe>","title":"Know Thy Customer, Know Thy Price","description":"Send us a text When you know thy customer it's easier to know that price. The number one mistake businesses make with their pricing is: \u2026not taking the time to understand the customer. This usually comes in two forms, they are trying to target \"anyone\" or they are moving forward with untested assumptions about customers. This makes it very difficult to find prices that fit customers. Beyond pricing is makes developing the right offers, marketing them and selling them a bigger challenge than n...","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/d8ea9ea7-6057-4a35-a4af-127d8b036420/0ly5j0bmgwyk5hz7gsic5cihwyw3.jpg"}