{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F7790474d-eaf3-42c8-8197-6e1e46ac74fb","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"Zachary Galia: Pittsburgh Steelers Social Media Manager \u2013 Work in Sports Podcast\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/7790474d-eaf3-42c8-8197-6e1e46ac74fb\"></iframe>","title":"Zachary Galia: Pittsburgh Steelers Social Media Manager \u2013 Work in Sports Podcast","description":"An insiders viewpoint on sports social media with Zachary Galia Pittsburgh Steelers social media managerHi, everybody, I\u2019m Brian Clapp Director of Content for <a href=\"http://workinsports.com\">WorkinSports.com</a> and this is the <a href=\"https://www.workinsports.com/blog/work-in-sports-podcast/\">Work in Sports podcast\u2026</a>More and more in today\u2019s sports world, teams have become their own media outlets.For years those of us in the traditional broadcast media feared a couple of things\u2026 the immediacy of information and teams taking things in house.<a href=\"https://www.workinsports.com/blog/wp-content/uploads/2019/04/eps69_cover.png\"></a>The immediacy of information was a big one. At the sports networks I worked for we could rely on people tuning in at noon, 6 pm and 11 pm to get their in-depth sports information.But that changed so dramatically at the turn of the century. Everyone could get information immediately \u2013 news, videos, stats, data \u2013 it was all available. Many traditional broadcast networks are still struggling to figure out how they are relevant in this new world order\u2026that has been around for a decade plus, but some of us are slower to adapt than others.The other big fear was teams utilizing their access and turning into their own media provider. Think about it, as a former news director I\u2019d be working angles with the teams to allow us access to players. Everything ran through PR, and half the time they\u2019d say no.We couldn\u2019t get in the locker room, we couldn\u2019t get into the workouts behind the scenes, we couldn\u2019t see players in their natural environment.When we\u2019d do a yearly threat assessment, this was always a big one for me\u2026 what if the teams decide to do what we can\u2019t? What if they become their own media source?This is our reality now, and it is incredible for the audience. Information in the moment. Connectivity to the athletes. Behind the scenes looks at the world of the elite athlete. Visuals and moments shared instantaneously.But this doesn\u2019t happen on its own \u2013 this new reality is backed by creative people knowing and deciphering what is interesting about what is happening.They are the new agenda setters for our world. They tell us what is important with their team \u2013 they inspire us to share, life and engage with their content.They are the gatekeeper to our knowledge - letting us in on a story or holding back on it, deciding this isn\u2019t the right time to explore this angle.The new power operators in the sports information game are the team social media members \u2013 like today\u2019s guest Zachary social media manager for the Pittsburgh Steelers\u2026Questions for Zachary Galia Pittsburgh Steelers Social Media Manager1: Before we dig into your role in social media with the Steelers, let\u2019s go back a bit to your beginning.So many people assume you must go to a big, well-known school to make it in major professional sports. You went to Adrian College in Michigan, a small school with just over 1600 students, which is probably smaller than some high schools in the Pittsburgh area \u2013 fast forward a few years and you\u2019re the Social Media Manager with one of the biggest brands in sports.Broad question but\u2026 how did this happen?2: Before the Steelers you were the Digital Content Coordinator for Michigan International Speedway, managing their social media presence\u2026but you also wrote, produced, shot and edited all videos for YouTube and other social channels.How important is it to have the technical skills to create, not just the creative skills\u2026and how did you learn these techniques?3: \u00a0In your first race weekend your social media channels reached over 10million users and 121.8 million impressions. That\u2019s some crazy exposure \u2013 and a heck of an impression made on your bosses. I can picture the person who hired you giving themselves a high five.\u00a0Those numbers were second only to the Daytona 500 that NASCAR season.Explain that to me \u2013 what was different about your approach than every other race that season\u2026what was it that cut through the...","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/1d85a760-78cd-41e7-8dc6-ba659020670c/wispod-cover.png"}