{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F77a4a4a2-38b0-4f64-8dd7-ab803e59a173","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"110. How to determine if your creative business needs a brand refresh or a full rebrand\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/77a4a4a2-38b0-4f64-8dd7-ab803e59a173\"></iframe>","title":"110. How to determine if your creative business needs a brand refresh or a full rebrand","description":"In today's episode, I\u2019ll break down the 3 steps you need to take to audit your existing brand so that you can determine whether a brand refresh OR a total rebrand is on the cards for you. Whether you\u2019re aiming to DIY it or hire a professional for help, before you go diving head first into a whole new logo, colour palette and brand identity\u2026 Listen to this episode FIRST.","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/3272647f-d610-486a-81a8-d2b161ce4f4f/byp-artwork-2023-2.jpg"}