{"href":"http://player.captivate.fm/services/oembed?url=http%3A%2F%2Fplayer.captivate.fm%2Fepisode%2F77bb8553-a659-46ee-a461-7cf1a4b1eb01","version":"1.0","provider_name":"Captivate.FM","provider_url":"https://www.captivate.fm","width":600,"height":200,"type":"rich","html":"<iframe style=\"width: 100%; height: 200px;\" title=\"161: Universal Stories\" frameborder=\"0\" scrolling=\"no\" allow=\"clipboard-write\" seamless src=\"http://player.captivate.fm/episode/77bb8553-a659-46ee-a461-7cf1a4b1eb01\"></iframe>","title":"161: Universal Stories","description":"UNIVERSAL STORIES<br />\nWhat are universal stories? They are stories that speak to the deepest human needs. Stories that have a strong universal element create empathy and connection.<br />\nBusiness stories that are universal attract and win new clients and customers. This episode teaches you how to harness the element of universality in your business storytelling.<br />\nFOUR MOVIES WITH UNIVERSAL STORIES<br />\n<br />\n* Rocky &#8211; explores the human need for significance<br />\n* E.T. the Extra-Terrestrial &#8211; the need to return home, to belong<br />\n* Field of Dreams &#8211; the need to dream and believe in our dreams<br />\n* Bohemian Rhapsody &#8211; the need for individual self expression<br />\n<br />\nUNIVERSAL BUSINESS STORIES<br />\nNever make your marketing and sales messages about the greatness of your products and services. All your business storytelling should focus on the needs, desires, and dreams of a central character, which is always the avatar of your target market.<br />\nANTHONY ROBBINS &#8211; 6 CORE HUMAN NEEDS<br />\nAnthony Robbins created this list of six profound human needs that motivate every choice we make.<br />\n<br />\n* Certainty &#8211; the need for security, comfort, and consistency<br />\n* Uncertainty &#8211; the need for variety, challenges, adventure<br />\n* Significance &#8211; the need to feel important, needed, wanted, and worthy of love<br />\n* Love &amp; Connection &#8211; the need to feel connected with and loved by others<br />\n* Growth &#8211; the need for constant development emotionally, intellectually, and spiritually<br />\n* Contribution &#8211; the need to give to others<br />\n<br />\nThis list is a powerful template to use every time you communicate with your target market. It can transform and enrich your life and business.<br />","thumbnail_width":300,"thumbnail_height":300,"thumbnail_url":"https://artwork.captivate.fm/0ef1b137-7212-430a-9161-b7d65e1c5b50/podcast-thumb-jzg4uvx83yfiverr.jpg"}